Latest and Essential Techniques of SEO
Search Engine Optimization is something related to doing advertisements campaign but with the objective of improving the quality and volume of web traffic through any search engine like Google, Yahoo, etc.
The latest technique which is applied to improve the search engine ranking of the website is optimizing the website to search machines as well as to social media searches. Optimizing the website in such a manner has more capability to bring traffic to the website. Latest SEO is a combination of SEO techniques and SMO techniques where SMO stands for Social Media Optimization.
Social Media Optimization is an internet marketing technique done through networking websites like Facebook, etc by social bookmarking, photo and video sharing, etc. The most good and beneficial thing about SMO technique is back links which is the major factor for getting better ranking. The back links obtained from the sites with high PR is valued more by search machines for deciding the rank of the website.
SEO is basically an internet marketing strategy which involves lots of activities which can be done to optimize a website. Another important thing is editing the contents and HTML coding which increases the importance of specific keywords and also allows engines to find your website or to crawl on your website easily. This makes your website more SEO friendly. Another thing which can be done to improve rank is including top keywords as anchor text in social media engines.
Latest SEO technique includes On-page Optimization techniques and Off-page Optimization techniques. Some of the latest On-page techniques are including Meta keywords, Meta description, placing keywords in Header tags, placing keywords in the initial sentences, or placing keywords in the file name, adding keywords in Alt tags of images or in title attributes, and lots of other things can be done. Off-page optimization can be done by commenting on blogs or forums, submitting articles, directory submissions, social bookmarking, submitting Press Release, content writing and other techniques.
Other things which should be considered while doing SEO for a website are loading time of the website should be not be more, keywords density should be maintained between three and seven percentage, website should be checked for W3C compliancy and content should not be copied from other websites as if that is caught than it can be banned.
Search Engine Optimization also involves other activities like website designing, content management systems, shopping carts and menus that attract web browsers through search engines. So we can say that SEO is also very necessary for online businesses.
Other general techniques which can be done to make SEO successful are:-
– Creating SEO friendly URLs
– Keyword research should be done while starting the project itself.
– PPC account should be opened
– Title and Meta description should be unique and relevant which should be used on every webpage.
– The content should be unique and fresh.
– Links should be built properly
– Blog should be created and participation with other blogs should be done.
– Social media marketing should be used properly.
All these above mentioned points should be considered while performing optimization activities for your website to see better results for the same.
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