The Value of On-Page Optimization To Your Business
There is nothing particularly difficult about on page optimization if you understand it. When you are first starting out, it is not all that hard to make your fair share of mistakes. This is why it’s crucial that you first focus on building your foundation first, before completely jumping into SEO. In the following article we will be looking into a few simple to apply tactics that every webmaster should keep in mind when working with on-page SEO.
There is no need to be ultra-precise with keyword density, however you should be within certain limits. Just remember this is not the end-all-be-all for ranking, but generally speaking around a couple percent density will get you there. This density is nothing but the measure of how many times your keyword has been used against the total word count of the post. There is no magic formula for how long your content is, so then merely adjust accordingly. If you’ve got more to say, then add various pages and categories; the more targeted each page is, the better it will be able to rank. If you overdo it with optimizing your content it can result in an article that is awkward. You can help with the overall process by including phrases that are related but not the main phrase.
HTML tags, h1, h2 and so on, are your headline tags in the code, and you should have at least an h1 with the page phrase in it. This method is just one more thing for on-site SEO that will help you. Nobody but a few people at Google know what the specifics are in terms of SEO contribution. Therefore, try to include unique keywords within the H1 tag, typically a short sentence that includes your relevant keyword. There are free tools available online that help you check the H1, H2 and H3 tags. Yet one more thing to do is be sure you place your phrases in optimal locations in your content.
There are other important places on each page where you place your keywords. Your H1 tag will generally be in larger font and even bolded. Naturally you want to be displayed for a particular search term, and it is those phrases that you will optimize your pages for.
There are some sites that rank very highly with little on page SEO, but they can be beaten more easily by a site that does have them.
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