Implementation Plan of A Home Based Business Direct Marketing Approach
While a squeeze page itself will not quickly sell your product or service, it is an drastically effective method for capturing leads that you can later convert into clients through the use of other marketing techniques. The initial purpose of a squeeze page is to frame your company’s direct marketing list online.
The most basic clarification of a squeeze page is a landing page for your company website that land the visitor’s name and email address. A squeeze page can be all that is offered on the page, or a more clever approach is to have it as part of another one of your company’s web pages.
When you are implementing a squeeze page as a direct marketing campaign, you will need to choose how aggressive you will want to be with the game plan. For example, some companies make it where you cannot actually access the knowledge on their website without entering in the data while others allow the viewer to click past the opt-in option. Yet another option to consider is a pop up ad, where the visitor to your website will have a pop up opt-in function for a handsome company offer.
No matter which benefit you choose, you want to make your squeeze page and opt-in function work within your specific marketing direct strategy. Most businesses will use a squeeze page concept to build their direct marketing lists, so as long as your copy is well written and you drive an exorbitant number of visitors to your website, you should be in a perfect position to advance your lead base.
Once you have considered your diversified strategies, you will need to design and implement your squeeze page. In the initial stages, you will want to test several squeeze pages to determine what the best overall response rate is for your particular business. You can easily set up a variety of URL pages with different squeeze page options to test over time. This data will help you to make improvement that will be more profitable for your business in the long term.
When you are ready to begin your squeeze page, you will need to authority a technology solution to capture the data for follow up. It is absolute that the leads that opt-in to be given a free item receive that item promptly and that any and all leads that are captured are regularly followed up with to convert them into clients.
As we go deeper into the specific strategies in the next articles, you will be able to set up an effective squeeze campaign for your business.
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