Fabric industry in 2009
A cloth or the industry is a sunrise industry sunset industry
In recent years, as China’s economic development, particularly in real estate development, textile industry into an unprecedented period of rapid development, but due to the global financial crisis, the general trend of the impact of a large number of textile enterprises, especially the heavy dependence on the textile export orders enterprises are faced with severe challenges, many textile enterprises even facing the risk of failure, more cloth enterprises must be prepared to face domestic pressure, struggling, how to develop the Chinese market? Cloth industry is not to become a sunset industry?
I believe that on the contrary, in the crisis, is the cloth to obtain a higher level business development opportunities, China’s population of 1.3 billion, according to statistics, the per capita living floor space has exceeded 21 square meters, a total of more than 273 million square meters, while the cloth As a cross-border home textiles and home products, including curtains, pillowcases, bed linens, cushions, cushion, sofa sets, table cloth, wall covering, etc., but also what percentage of which, due to consumer ideas and market education has been lagging behind, these products ratios are relatively low, or, while China’s rise 200 million middle class, strong purchasing power of the emerging consumer trends are approaching the Western developed countries, such a large consumer group has not yet been fully exploited, particularly in a variety of lifestyles , the popular thinking, different ages, different aesthetic preferences of the individual to bring demand and the needs of green has become more evident and this is a large number of cloth business concern and the development of this space, fabric industry in China in the ascendant, promising only just started, but the sunrise sunrise industry then why not?
2, cloth industry, the status quo and problems of
Cloth, as has existed since ancient tradition of labor-intensive industries, in today’s development and not as bedding, towels and other products, as access to promising developments are the reasons?
A small scale, the threshold is low, a weak economic foundation
Enterprise value Guoyi few, only a few Hualong, Ao Tansi, Yulon several, in Zhejiang Yuhang 3000 the cloth business, many cloth enterprises, which produced only a few million dollars, scale, financial and technical strength of both restrictions, while the contrast bedding, towels, carpets of other textile sub-industries, more than a billion dollars in numerous medium-sized enterprises, why then, in addition to cloth itself contains more complex product lines, we should not be used alone, with other textile household products that do matching, more due to the operation of fabric industry as a whole leap-forward development path, leading enterprises and lacked any real impetus caused by the formation of market influence.
2, a number of product lines, it is difficult to form an integrated system
As the fabric of the product all-inclusive, sewing curtains, bed cloth accessories, fabric sofa, cloth doll pillow, cushions, cushion, sofa sets, table cloth, wall covering, etc., resulting in numerous styles bewildering variety of products, a single species is difficult to meet the market demand, resulting in small-volume, the emergence of the phenomenon of multiple batches of inventory and cash flow pressure brought about a greater impact, and the vast majority of fabric and other fabric products are textile products, home made combination of matching, it is difficult to form a large-scale sales, to sell the customized production quotas of production and distribution models in the industry have not yet formed an effective land system, resulting in many varieties, a single species with low sales, long sales cycles, market trends and changes in factors.
3, heavily dependent on foreign markets, domestic little to
At present many of the major fabric companies sales orders from abroad, after last year’s global financial crisis, many enterprises can not adapt to a sudden, in the product structure and transition preparations have encountered obstacles, despite the creation of a major domestic sales sector, but because the whole Europe and the United States of the perfect products and differences in composition of domestic consumption, the lack of channels, construction, investment, marketing experience, a lack of understanding of the domestic market, although a lot of investment, domestic sales have fought and expectations differ greatly (the specific to participate in “How to do the domestic textile enterprises of foreign trade,” an enclosure).
4 copies from serious lack of independent innovation
Fabric hearts practitioners did very well, his own line of products, most of the design concepts and elements came from Frankfurt, Germany, Spain, Italy and other EU, everyone who will be copied over, the quasi-copy, copy the good , copy of a level, there are sales copy, this approach is certainly not wrong, but cloth sustainable development of enterprises, access to the comparative advantage of competition had a negative impact, how to use the same model in product development, each speaker product homogeneity, price wars are inevitable into the mire, while the enterprise’s own R & D and design, lack of attention, resulting in a lot of cloth enterprise drift, dependent on the weather, relying on someone else’s product development, once fluctuations, occurs a great impact, which is difficult for enterprises of many big cloth an important factor.
5, marketing concepts and business models behind the
According to the author visited the research found that many fabric companies principal responsible persons of orders received every day was busy, but very few take the initiative to thinking about how to get rid of this reliance on their own personal ability of the salesman’s sales model, once a key customer is lost, or the a strong man to leave troubled enterprises occurrence of other textile sub-sectors the successful business model, as well as the successful experience of other industries lack the necessary understanding and learning, leading to complacency, but with the same types of businesses around their ratio is also think it is true, delay the marketing concept and mode of operation, resulting in a lot of cloth enterprises that rely on natural growth in developing markets, if there are changes to a standstill for the future is to pick up the expected number of orders, how much of the goods sold pure model of processing trade oem enable enterprises to weak anti-risk ability, in order to follow-up development to bring hidden dangers.
In the face of problems and phenomena, and now there is a demand of consumers, but did not fully wake up, but do not know how to choose science and art of the mix. Operators engaged in fabric as necessary to rethink the future of Where is their own business? The author believes that if the cloth business in the intricacies of the market to compete successfully, you must have in-depth planning and preparation.
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