Today’s Shaxi
Ten years after reform and opening up, from 1999 to 2009, China’s economic phenomenon in China and the regional economy is highlighted by the golden years of the most prominent on both sides of flag. If China is to open a gateway to the world outside the door, then the regional economic development is to open his own small window, precisely because of these various shapes of small windows, making China only the inner driving-style development has brought not Like in any new air. Of garment business cards, Guangdong Shaxi is such a small window, it spawned an industry cluster with a geographical characteristics of their fusion, accelerator, not only the creation of a “casual wear look Shaxi” a miracle, but also to practice the 55 square kilometers contribution to 140 100 million GDP, the new path.
Shaxi Symbols and development model
Is located in Zhongshan City, Guangdong Province in western Shaxi is a 55-square-kilometer town, household registration population of just over 60,000, in 2008 the GDP reached 190 billion yuan, output value of textile and garment industry accounted for 140 billion. The Shaxi and clothing, almost one. Therefore we can say, casual wear is a sign of Shaxi, as casual wear Shaxi accomplishment. Shaxi casual wear is symbolic, because Shaxi led the development of casual wear.
Should be said that the course of the development of Chinese clothing that is a microcosm of China’s reform and opening up. From the early 80s of last century to get rich first carrier to enhance the 21st century, an important force in the regional economy, from the geographical advantage with the adjacent Hong Kong and Macao in Guangdong as early as the rise across the country have vied for its development process has always been closely linked with industry needs, especially In order to clothing as the carrier, based on the overall area can give full play to advantages and characteristics of local industry strengths.
Shaxi to seize this historic opportunity. As early as in the reform and opening up, Sha Town had already started the “three and one compensation” forms of trade, a large number of private garment manufacturers have emerged. Years of development, for the entire garment industry has laid a firm foundation. In order to promote the development of garment industry, in 2002, the town government was set up to support the apparel industry leading group responsible for the clothing industry to the overall planning, development of garment industry development strategies and policies. According to the characteristics of the Pearl River Delta economic circle, and Zhongshan City, “organizing groups to plan, characteristics of the development of” line of thinking, as well as the actual Shaxi establish “base – town – strong town” development ideas, that is characterized by leisure industry, garment industry to achieve a base by the casual wear casual clothes to town, to the strong town of casual clothing changes.
With the increasingly fierce market competition apparel for Shaxi garment enterprises less competitive in the status quo, Shaxi the Government to implement in order to name plants, teacher, famous, famous town “four” project as the core of the brand development strategy, improve the industry chain to improve the cluster effect. “Building industrial parks, providing cluster development vector; to actively support the garment on the upstream and downstream enterprises, improve the chain of industrial development” and other initiatives to attract a number of well-known casual wear Shaxi settled.
Served as the founder of Fair Shaxi development in the history of Chinese clothing in a dark stroke. Since the 2000 establishment of the China Leisure Garment Fair has been built after the tenth of its exhibition of modern philosophy, professional mode of operation, a distinct business functions and activities of the content-rich won the exhibitors and professional buyers agree, was named China’s most influential fashion industry, one of the top ten apparel fair. In a party secretary Hu Kang, led by the local government’s active promotion, to casual wear featuring Shaxi textile and garment industry has achieved a historic leap in economic and social Shaxi thus made huge progress.
Shaxi power and innovation in the path
In recent years, affected by severe economic conditions and the dual pressures of competition in the domestic market, with all other industry clusters in China, like Shaxi casual clothing industry with the emergence of the inherent industry growth and transformation, and even then the pressure arising from the crisis, but the Shaxi casual garment industry has not stagnated, shrinking and sinking, and no associated annihilation Shaxi economy as a whole, but through scientific and technological progress, brand innovation, the concept of change, market cultivation, business integration, to promote the upgrading of the entire industry. With strong production and processing capacity, improve the supporting industries, developed information on the world apparel market, quick response and for casual wear as well as the connotation of the unique insights casual apparel industries in China’s exploration of Shaxi casual wear industry in China in the development of this historical opportunity, once again played a pioneer role.
Basically, China’s garment industry is still in the “diversification consolidation period” competitive advantage mainly in middle and low clothing, face the future, the development of China’s garment industry to abandon the original low-cost, extensive development mode, take the high-end apparel development path, that is, high-tech and high added value, take a good creative, exquisite, brand, high-quality, high technology, fashion, personality development path into key words to enhance product design, brand building, market access network construction, the occupation of the high-end value chain. Enterprises must see the establishment of independent brands with independent intellectual property rights of the importance and urgency, speed up technological progress and the pace of technological innovation, accelerate the development of core technologies with independent intellectual property rights. Shaxi taking advantage of economic restructuring, industry consolidation opportunities, from China’s most important manufacturing base for leisure garment industry, and gradually move toward and become a strong brand focused on casual wear, the breeding grounds and create land.
Decades of development, from an unknown town, as a word and the legendary – “leisure clothes look Shaxi.” These ten years, also happens to be China’s reform and opening up 30 years later, but also across the two stages of China’s garment industry – from the rapid growth of production in the second phase (2000-2006) to enter a new phase of industrial transformation and upgrading ( Since the end of 2007 onwards), in such times background, the nodes in the historical opportunities, the challenges of the industry in the industry, the Shaxi the birth and development of casual wear, stick and innovation, path and direction, it will become The next time a need to practice a new symbol.
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