Solid Strategies For Improving Your Adwords Ad Copy
Adwords can be extremely lucrative..or it can be a quick way to empty your bank account. I used adwords to advertise my blue buffalo coupons site and made a little profit.
If you know how to write great classified ads, then you can write terrific ad copy for any PPC campaign, and yes that means Google Adwords, too. It depends on how you approach it and what kind of steps you take to create a good ad copy. So, the balance of this article talks about some tips and strategies for writing profitable ad copy for Adwords or any other PPC services.
To begin with, you must write about specific information in all your ad copy. Don’t make the mistake of writing a generic ad copy for all of your keywords. Your aim should be to keep your copy as specific and targeted as possible. So if you use generally written copy across all ad groups, then your Google Adwords Quality Score will probably decrease. Want an example? Ok, a shirt company imports shirts and sells them; shirts of all kinds, colors, purposes, patterns, etc, etc. Ok, so your Adwords ad groups will contain keywords that only apply to one particular kind of shirt, and each ad within each ad group will be written specifically for those keywords. Ok, so what’s the best approach to do this? You should have multiple ad groups for these keyword sets so that you know what kind of copy needs to be written for each ad group. This is how you make your PPC campaigns the most targeted they can be, and actually this is not just for Google, but all search engine PPC platforms work in a similar manner. The next important tip is to include one of your product’s main selling points, or benefits, in all your ads. You need to show your prospects how and why you’re different from your competitors and what exactly makes your product unique. People respond to advertising in an emotional way because people always buy based on emotions. If you don’t know the difference between features and benefits, then you need to find out before trying to write any ad. But your ad must do more than offer a benefit, you also need to get people’s attention with your headline. You must set yourself apart from all the rest out there, and the degree you accomplish that will also determine your success. Your customers should be able to relate to this USP.
Hype is old on the net and people don’t like it, so be careful about getting too creative in your PPC ads. You can offer elements of story in your ads if you think you can do that. So what you want to do then is make them think they can get the same great results you did.
All in all, from the above tips we understand that in order to write effective AdWords ads, you should focus on creating copy that is not only unique but also has the ability to attract attention. So continue your ad copy education, and learn about writing classified ads because that will help you with PPC.
For more information about how I setup my adword campaigns visit my case study site over at blue buffalo dog food coupons
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