How to Utilize Twitter to Get More Exposure for Your Business
Twitter began as a small micro blogging service and massively grew in the last few years to be what it is today. Today, there are millions of people that use Twitter to keep other people updated on their life as well as keep in touch with what’s happening around the world.
This just goes on to show that Twitter has indeed become an important part of our lives, and is growing at a rapid pace. Tapping into the pool of users on social sites is the best way to leverage your internet marketing campaign. So what exactly can you do to tap into Twitter and get more exposure for your products/services?
Make effective use of the 160 character “about me” section by optimizing your bio. Your followers will get more out of it if it’s fun and interesting. Write something sensible here that not only describes who you are but also showcases the purpose of your business. There’s no doubt that you need to be highly creative in your approach here, but if you get it right, you’ll make it easy for others to know who you are and follow you.
It certainly makes sense to create niche specific accounts in order for you to keep track of your product promotions when leveraging Twitter. This applies to you even if you’re targeting one broad niche, because usually such niches will have sub-niches, and having targeted followers for every micro niche will increase the probability of them responding back to your tweets and taking the action you direct them towards.
Have an Objective: When you tweet your followers, you obviously want them to visit your website, but then what? Before sending your Tweets have a main objective. You want the traffic to convert to your Twitter page. So determine well in advance whether you want to make a sale, get a lead, have the customer call you, post an enquiry, etc. The clearer you are in this area, the easier it is for you to gauge from the responses you will get. Avoid thinking of Twitter so much as a place to do business because it is relationships first and business second. Twitter really is all about what real networking is supposed to be about, and that is helping people and paying attention to relationship building. The fact is, Twitter is growing at a rapid pace, and will continue to do so in the coming years. If you really do want to take advantage of this amazing service, now’s the time – before it gets extremely competitive.
The results were quite amazing when I tweeted my first how to attract money article. I like twitter.
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