Hefei
Near the East China market due to geographical advantages, its cost advantage and a good industrial base and home appliances, Hefei is expected to undertake more household appliances enterprises the transfer of production capacity, and become the following Shunde, Qingdao, after the third-largest home appliances manufacturing base.
Appliances accumulation effects are more obvious
Hefei, the accumulation of household appliances brand across the country the same level degree of the city is very rare, even though, and Haier, Hisense, represented by Qingdao, as well as the United States, and Glanz, Kelon, Shunde, represented by the two old appliance manufacturing base comparison, Hefei also appears different. At present not only Hefei Meiling Electrical (000521), Hefei Sanyo (600,983) 2 appliances listed companies, more beautiful, Haier, Changhong, Gree and other famous enterprises at home and abroad settled in, forming a mutual integration and common development of the industry pattern. Gathered in the domestic home appliance giant, Hefei many, has become the country’s home appliance product category, brand, and regions with the highest concentration of the three largest home appliance manufacturing bases.
From the construction of the industrial chain, due to the relatively complete industrial supporting capabilities, coupled with the transfer of new brands and related businesses supporting the follow-up, household electrical appliance enterprises in Hefei crowding together of the evidence is quite obvious. In Hefei, the United States of not only the formation of a complete industrial chain, to achieve a dominant products, spare parts, design, marketing, logistics integration, but also the formation of capital, technology, manufacturing, as well as local employment simultaneously. Midea Group has washing machines, refrigerators, two industries, based in Hefei, to achieve the two fists of research production and marketing industry in the integration of the operation of Hefei, Hefei will become the United States outside of the group’s second headquarters in Shunde.
Midea Refrigeration Appliance Group CEO Bo Fang said, with 3-5 years, Hefei will be US-based group in eastern China, one of the most important business platform, and became the United States outside of the group in Shunde’s largest manufacturing base.
Midea Group to concerned parties, is expected to 2007-2010, the U.S. group in Hefei, refrigerator, washing machine industry will also be new investments are expected to total 10 billion yuan, in order to ensure the realization of the ice to wash the product structure adjustment and optimization of high-end, creating a huge economic benefits. Strive for the year 2010, refrigerator, washing machine industry chain and annual sales of more than 15 billion yuan, annual profits of more than 1 billion yuan, and promote the Hefei appliance supporting industries surrounding realize annual sales income exceeded 12.0 billion, employed 10,000 people directly addressed.
Leverage Meiling Electrical Appliance, Changhong investment in Hefei began to accelerate. Changhong Electric, after the White Meiling, Meiling Electrical strategy is to promote the relocation. Changhong – Meiling Industrial Park in 2008 after the commissioning is completed, will become Asia’s largest single-class single annual 4 million units of refrigerator production base. In addition, Changhong has also committed to its air assets into the Meiling Electrical Appliance, and support bigger and stronger white Meiling Electrical power industry. By then, Meiling Changhong Electric will become the assets of the Group’s overall white listing platform.
Hefei authorities estimate that, with the beauty of this year, Changhong and other new projects put into operation one after another, Hefei, home appliances and accessories industry, annual production value is expected to grow beyond 300 million, of which only the United States of Rongshida joint venture sales revenue in 2007 will reach more than 60 billion yuan. In the context of the entire Anhui Province, Hefei, Wuhu, Chuzhou three cities have formed a household electrical appliance “Golden Triangle”, the United States, and Hitachi has established a production base in Wuhu; in Chuzhou, Siemens, Konka has already set up factories.
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