Is Your SEO Consultant Using Black Hat Tactics?
You should at least find out what your SEO consultant is doing for your website. Is your SEO consultant tricking Google so that your site can get ahead of your competitors? To know that, first you need to know what black hat SEO is.
What is Black Hat SEO?
Black Hat SEO, in contrast to White Hat SEO, is an internet marketing technique that involves using unethical tactics to achieve top rankings in search engine result pages. Some of the methods it employs are link farms, keyword stuffing, cloaking, doorway pages, and the like.
Black hat SEO tactics initially works, which is why many SEO consultant firms use it. However, it only brings short term gains.
Google Panda was recently rolled out to reduce rankings for low-quality sites known as content farms. Several firms, from small to big ones, have seen their rankings in search queries downgraded from the top pages to the sixth or so pages. The effect on their sales is quite painful. Not to mention the PR backlash they suffer in the online community.
So to avoid such misfortune, here are some helpful tips you can do:
1. Be familiar with SEO rules. You need not go deeper, just get oriented with the dos and don’ts.
2. Ask your SEO consultant UK how they conduct their business.
3. Find out what others can say about your SEO consultant. You can do that by “Googling” your SEO consultant UK and ask for reviews from past clients.
You can also go to reputable web master forums if you cannot find a past client.
If you find out something is wrong with your SEO consultant UK, do not hesitate to dump them for good. Or else, your site might earn Google’s wrath.
Better safe than sorry.
To know more about how to find a credible SEO consultant, visit the leading SEO consultant UK, Nick Redding at http://www.nickredding.co.uk/
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