How To Set Up A Marketing Email Strategy Effectively
E-mail marketing, where to start?
As you may already know it costs less to keep an existing customer than a new recruit. In other words, an existing customer to re-order is not so expensive (or difficult). You only need two things:
* Customer be satisfied with the first ordered product / service and service;
* Customer must know that you exist.
The first point speaks for itself. To this point, of course, a lot of tips and tutorials to write but I do not really under the theme ” Internet marketing “fit, at least not for this article. The following text is because the second point, the customer must know that you exist! And how can it now be easier with email?
Email Marketing: Cost a bit, wash sells a mountain! ”
I know, it’s a bit of a lame title. But it is the truism. E-mail marketing, and certainly in comparison with other media messages, being very cheap. An email sent via Outlook and is so cost you no more than 5 minutes. What? You can find an email sent from Outlook not so professional? Me neither, so I come back!
First, let’s see if we can send an email to our customers.
Where can we send a customer?
There are different periods in which we can mail a customer. The examples I mention below are thus the product after a customer has received:
X number of days / weeks after receipt of the product
This is the ideal opportunity to ask the client whether they are satisfied and if they might like to write a review. These reviews can then use it on your product pages to convince future customers.
Birthday customer
Wish the customer and offer him congratulations possibly as a gift a discount.
This mailing is specifically designed for certain seasonal products to the attention of your customers.
Update purchased product / product related
Suppose the client has bought a mobile phone. If there is now a new model is released such a case or specially for that phone you can send the customer.
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