Boost Your Sales with Business Calendars
We are all familiar with business cards, post cards, brochures, and flyers. All these are effective marketing tools that help promote a business, a product, or a service. There is one tool though that many business owners don’t know about, or if they do know about it they don’t use it. This is the calendar. Aside from being used as a date and day guide, the calendars can also be used in business. If you have not taken advantage of this tool, it is time you do it today.
Business calendars are a great way to promote and deliver your message to your target customers. When designed well with the right style and material, custom calendars can be real attention grabbers. People would love to take them home and display them on their walls. With these attractive marketing materials, not only do you get a one time promotional tool, but a year round marketing tool.
Aside from giving the usual calendar, you can always give them with a personal hand written note to make your prospects feel more special. They will feel that you truly spend a lot of effort just to show them that you value them. A great way to design your business calendars is to use different theme for each month. You can showcase here the different seasons of the year, your top 12 products, or any image or information that will be valuable to your prospects.
One very good benefit of using these marketing materials in marketing your idea or your business is the space. There is basically a big room for you to print your business information, message and any other information you want to provide your customers. You can also put a welcoming picture of your business to give your prospects an idea how you do business.
Another benefit of these materials is that you can be sure that people will keep them for the entire year. That’s one whole year of promotion without having to constantly print and create new prints. That would surely be a great amount of exposure for your business in just one tool.
Compared to other marketing materials, calendars can be used for any event. Whatever the season or occasion is, these materials can help you showcase your business and your offerings. Aside from the usual date and contact details printed in the calendar, there other things you can place on your calendar templates. Here are some of them:
– As discount coupon. You can consider printing several coupons in the calendar. Say, two coupons for each month. Your prospect has to simply tear off the coupon for a particular month and use it when purchasing from you. It’s important that you tell your prospects that they have to use the coupon for the month where they are located to motivate them to act at once before the month ends.
– As note pads. Leave a small place on the side or the bottom of your calendar where your prospects can write notes, reminders and appointments. This will encourage them to use your material and place it in a prominent place.
– As information material. You can place interesting facts on each month to draw attention easily. Write something that your prospects don’t know yet. This can be a witty idea, a clever fact, or humorous story.
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