Nike’s “Innovation Kitchen”
Nike’s “Innovation Kitchen” (Innovation Kitchen) form design studio located in an elegant 4-story building in many ways, can be reminiscent of the company’s start-up period. Nike’s headquarters in Beaverton, Oregon City, covers an area of 70 hectares, is a headquarters building is named Mia Ham (Mia Hamm) architecture and innovative building located on the kitchen floor. Nike has been able to value of 35 billion U.S. dollars in the sport shoe industry to the fore, is because of the Nike sports shoes, and innovative kitchen is the birthplace of Nike sports shoes. In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish style of architecture, to the family of Stradivari violin made on the arc line, all-encompassing .
Displayed on the office side of the wall was made with Nike Jordan Basketball shoes, each pair (Air Jordan), and the workplace in the new shoes were filled with the design drawings. Innovation Kitchen to most visitors, even the most Nike employees are restricted areas. With a tone of banter in the company’s nameplate on the door said: “kitchen powerhouse, No Admittance.” About 20 years ago, Nike star designer Tinker Hatfield is here that designed the Jordan shoes, this is a best-selling history of sports shoes. Currently, Hatfield and his team are accounted for nikeoutlet.com at the 2004 Athens Olympic Games, the results achieved. They created a series of the Olympic Games Super running shoes, including both the sprinter design “Monsterfly”, also designed for the long-distance runners “Air Zoom Miler” running shoes, the former is a unique shape, full of charm sprint spikes .
As a global company, Nike is sponsoring athletes around the world. The athletes at the Athens Olympics in glorious record, including 50 gold medals and numerous silver and bronze. For example, in the men’s 1,500 m run game, players Xishamukui Roy Morocco won the gold medal, Kenya won the silver medal athlete Bernard de la Gate, Rui Silva, Portugal, players get a bronze medal. All of these players are wearing “Air Zoom Miler” running shoes, and the U.S. sprinter Shawn Crawford, wearing Nike’s “Monsterfly” removal of the men’s 200 meter dash gold medal game. Moreover, Nike’s equipment in the game the same public attention outstanding performance. Men’s 4-meter race of the former players have worn shoes that famous hook on the mark.
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