Building Brand Image through Value Creation
Value creation is about delivering making your product or service a complete fit for consumer needs in terms of all aspects. The business interests are aligned in such a way that they go hand in hand with the societal benefits.
Value creation is the key component for building a positive brand image and thus making a sustainable place in the market. It is basically a relationship which is based on the customer trust that all you deliver is for the ultimate benefit of the customer, no matter how you deliver it.
In countries like Pakistan where the business community has yet to discover a pathway to the hearts of the customers, value creation is a critical importance. Poor implementation of consumer code and unawareness about the consumer rights make customers more insecure. People feel fear of being robbed or cheated is predominant while shopping in Pakistan.
Furthermore instability in the economic, political and judicial systems has made inflation one of the worst night-mare of our times. This is one of the prime reasons Pakistani online shopping has not been flourished to a significant level.
The increased threat of online scams and cyber crime add up in the reluctance in buying online. The businesses also seem to avoid risks of utilizing this mode as a transactional medium, due to a speculation of low customer traffic.
This perception however, is not true, as with the increasing literacy, more educational institutions and upsurge of techno-invasion in Pakistani society, the online users have amazingly grown. So, with increase of internet usage the potential of online shopping in Pakistan has greatly increased.
This media can now be safely employed in the value creation process by the businesses. It can be an effective way to serve customer and to win their trust, by using this convenient tool in addition to the valued services and products.
Pakistani online shopping portals can be used as a mean to build brand image for Pakistani businesses. They can effectively boost businesses by combining this modern media tool with quality assurance to satisfy the customer-base.
The emphasis however, should not be on the utilization of this media, but it should be on building a brand through value creation, because media is only a tool while the actual benefit is delivered to the customer can reinforce the brand image.
So, ultimately all a business require to be successful is to create is a long-term relationship with customer, by enhancing brand image. This is only possible by delivering a valued product or service in qualitative and quantitative terms, thus implementing fair practices and value creation effectively.
This article is regarding shopping in Pakistan. For more information about Pakistani online shopping, visit Groupin.pk
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