GoogleTV can change the television industry here?
Google official in San Francisco at the annual GoogleI / O Conference announced its "GoogleTV" program, the company claims its set-top box design and related software, services, will change by integrating the TV networks and TV industry faces. But some analysts are not optimistic about the development of this project, directed at the lack of two important elements GoogleTV.
It is understood that the Japanese giant Sony will launch this fall a series of integrated networking GoogleTV of Blu-ray Disc TV and a player; Logitech also is designing a set-top box can be provided for existing TV GoogleTV related functions. These systems will use more than Intel's Atom processor designed this case, marking the company's first entry into digital TV market, but also spent more than two years.
Google said the company will be in the summer of 2011, released as open source software GoogleTV and Android platform as a web browser with Chorme part. Google and shows how to use a single search box (searchbox) to find or play in the broadcast television channel / network, current and future content, and how can GoogleTV network services and applications sent to the TV, to mobile phones , new flat-screen TVs use.
"People could spend more time watching TV than what radio and television programs;" Google CEO EricSchmidt said. "We need to come from the entire TV industry ecosystem support," a GoogleTV program manager, said: "For developers, there is no greater than the television market." He cited estimates that the world is now the number of TV sets in use 40 million units, the number of mobile phones is much more than that.
Mainly dependent on wireless networks GoogleTV and Ethernet; GoogleTV set-top boxes will be available through the HDMI interface cable or satellite set-top box links. The software needed to support graphics processor, the screen menu, there is a DSP to support HD audio and surround sound; and the need for keyboards and pointing devices include a remote control for web browsing.
And to demonstrate the use of Google Android smart phone to do for the GoogleTV the remote control, this remote control can send the online video TV screen; In addition, the company also showed off Android's voice recognition service that allows users to voice commands to find or turntable to a television program.
At the meeting on the process are small GoogleTV show episodes, that is, some staff members spent a good effort to move to the big stage up the whole system; It is understood that this is because the model is carried out through the Bluetooth communication, the audience Squeeze your mobile phone number of the audience on the control panel of their big screen TV required bandwidth.
There are other computer manufacturers and network services has also been launched to try and networked TV, but so far no significant effect; such as Microsoft spent several years as the TV to create its MediaCenter interfaces, Apple has introduced more than a year ago AppleTV equipment, but these products do not get much response.
Two important elements GoogleTV less?
For GoogleTV, market analysts have pointed out that the program lacks two important elements: First is now responsible for most of the radio transmission cable television industry, the other is the core of many set-top box suppliers MIPS.
Google announced that it has with the satellite TV provider Echostar supplier collaboration, now failed to see other service providers in its partner list: "They did not cooperate with the broadband cable industry, which is so far one of the weakest in this plan .
"Market research analyst RichardDoherty Envisioneering said. Although Google has a competitive advertising model, but the cable industry does not appear soon support Google's plan, which will be the Google of the new service a major worry.
"Cable operators dominate the global TV market, five percent, or even two-thirds in the U.S. market, but I do not know who has them will cooperate with Google." Doherty said in a recent annual U.S. cable Assembly on (CableShow), GoogleTV although not appeared, but he was sure everyone knew it.
Doherty even predicted that, despite published GoogleTV sensation, also gathered a lot of manufacturers, but in the end still attributable to silence: "It makes me think of a few years ago rather topic of GeneralMagic (a portable system developed new companies), up to now has not put forward a complete solution. "
Those involved in this year's GoogleI / O Software Developer Conference, you may have to wait until Sony and Logitech Google first released only after the system came GoogleTV developer tools strategy is not cool. Although this approach to the market that several companies exclusive business, but also for Google in the sessions labeled "open" cast a little shadow.
In some processors, Intel's Atom core SoC is currently the only thing that seems to support the GoogleTV chips, Sony and Logitech will launch the first GoogleTV system will use Intel's CE4100 chip, codenamed Sodaville; but there are a number of TV devices on the market used MIPS processors, which seems absent. But MIPS quickly remind Google to maintain an "open mind" and also expressed willingness to become partners.
In a press release, MIPS ArtSwift vice president of marketing, said: "GoogleTV is Google the latest architecture neutral (architecture-neutral) solution, we have the Android platform using the above efforts and the continued partnership with Google, MIPS now available an excellent location, in the beginning of GoogleTV complete reference platform and is ready to excel into the MIPS processor, the mainstream digital home market, with the cooperation with our licensees. "
In the meantime, Intel is planning to launch a plant by allowing the use of GoogleTV OEM reference design; "you will see it after two or three quarters." Intel Digital Home Group and general manager of retail consumer WilfredMartis said: " our goal is to help Sony and Logitech product launch this fall; Once we do, we will scale the design (scaledesign) is basically either an OEM can use the reference design. "
The design won GoogleTV Intel case is the first company to enter the TV with the TV and set-top box SoC products; the company's first generation of these products is Canmore, published in August 2008, but not any one system is. Sodaville chip can be responsible for handling all radio and GoogleTV, but Matis also said that as the TV picture quality OEM factory on the very picky, so some firms would be more geared own pixel processing technology.
Currently Intel Canmore chip with support for about three years ago, is still published YahooConnectedTV software platform, but through a third-party vendors in Europe Metrological. Intel also plans to communicate directly with other TV software platform for intelligent cooperation, but can not reveal the details; Martis said only: "If intelligent TV craze took place in the market there will be many other businesses.
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