Choice of right Keywords for your Website
Once you have decided to have a website of your own you have to make sure that there is enough traffic on your website to make your goals meet for which you have launched the website. The best option would be to bring in visitors via organic search. To come up on the top slots of Search engines is no child’s play. Your Website has to be optimized for the search engines in a manner so that the bot travels easily and all the relevant information required by the search engine to index your website in its database is easily available to the bot.
The first thing to do is to determine the basic idea of your site. This is sometimes referred to as ‘seed’ keyword, as you can use this one keyword to get many others. For example, if your site is about “how to invest in the stock market”, then your seed keyword may be “stock market.” Of course, if you were to try and rank for this particular term, it would take quite a bit of time and effort as this is a very generic keyword and many big players having tons of backlinks and content on their website are already there on the top slot. So, this could prove fatal to choose this keyword as your main targeted keyword. So, what should you do?
Specific Keywords or Long Tail Keywords:
Next you need to choose some less generic, and more specific keywords. For example you might choose, “stock market investing,” or, “how to invest in stock market” or “tips to stock market investing”.
Things to look for Choosing Keywords:
When you check out various keywords, you’ll need to take note of two things. One is the amount of traffic, or number of people looking for that particular keyword in the search engines.
The other is the Number of Competitors, or other websites that are using that particular keyword phrase or are competiting for that keyword.
Of course, the best case scenario is to find a keyword phrase that has a high amount of search traffic, or lots of people looking for that keyword, and a low amount of competition, or very few other pages / Websites are centered around that particular keyword phrase.
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