SEO And SEO Content Development
SEO stands for Search Engine Optimization. Now there are many web design businesses offering SEO and SEO content development. The reason for this, is that having your website designed and written using the principle of SEO is a way to instantly boost your websites visibility to the search engines. Why would you want your website to be visible to search engines? So that your website can appear on the first page of the search engines results page.
If you are not sure as to how your business can be boosted by SEO as well as SEO content development, then you will find the basic information in this article. You will learn that the principles of SEO are easy to understand and applying SEO to your online content is simple. Although if you are new to SEO then having a professional setup your website using the principles of SEO is best.
What is SEO?
Search Engine Optimization, is about designing your website in such a way to make it more attractive to search engines. This can be easily compared to the function of make- up. An attractive woman may still apply make-up to make herself more attractive to the opposite sex. She may feel that the make -up enhances her looks by highlighting her features and hiding imperfections. SEO, works more or less like this.
Irrespective of whether the content on your site is good, if it does not contain the proper keywords it will be unattractive to the search engines. SEO uses techniques to make your website more attractive to the search engine. Are you trying to figure out what the search engine is attracted to? Well, search engines are attracted to keywords. Keywords are the words which people enter when they are conducting a search.
When someone wants to find out the ‘latest gossip about Angelina Jolie and Brad Pit is, ‘they will either enter this long sentence or they will enter ‘latest gossip, Angelina and Brad Pit.’ Now let us imagine that the person entering these search words is not the only person wanting to find out the latest gossip about this star couple. Well the both sentences are keywords. Keywords can either be long or short. Now the keyword most relevant will be the one used by most people.
When you type in the keyword the search engine will go in search for the content. The content most relevant to the search engine will be the content most rich in the keywords. So if you have an article with a title ‘Latest Gossip-Angelina Jolie, Brad Pit, ‘ then that article will rank high on the search engines results page.
In order to make your website more popular to search engines you need to develop a site which is rich in keywords. This is where SEO content development comes in. Content can either be the content found on your actual website or articles, and blogs. Having an article or blog written which is rich in your chosen keywords, and having links to your website is one of the ways in which people use the internet to market their product.
I hope you have a better understanding of SEO and what it can do for you!
For more information about SEO, please visit http://www.search-optimization.co.za/
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