Beijing Gome 51
"Although the impact of economic crisis, the economy showed weakness in the form of the state, but this the" straight down "form of promotional activities undertaken by the majority of consumers are still sought after 51 Little Golden Week capable of reaching the ordinary and a half months sales,
Sell
Amount is almost double the same period last year, a new record high. "Yesterday (May 3) morning, Beijing
States United States
Song Linlin, general manager, said.
In addition, the reporter also learned ,4.25 – 5.3 Beijing Gome date of "51 little golden week" the first shock wave, Beijing Gome in victory, the advantage of the opportunity this week to launch "Golden Week the second Shock Wave "link to return to Beijing to meet a lot of demand for consumer groups. Beijing Gome, according to general manager Song Linlin introduction, the so-called "National U.S. 51 The second wave" is to postpone the idea of the Golden Week, the face of nearly a million passenger back to Beijing, Beijing Gome will continue the 51 from this week's promotional efforts and the Golden Week
Service
Measures to meet the different people of different consumer demand.
Color TV, Air conditioning, refrigerator, washing machine, small household appliances to heavy volume this week, ex-gratia Strong Sales
In the "Golden Week" promotion in Beijing Gome main strategy is the "single product straight down" to evade home appliances store sales in the past in order to Fan Quan, hedging and other forms-based promotion, it is in real the price advantage of the faiths in order not to create problems for customers, clients do not have the side holding a calculator while shopping.
Beijing Gome this
the "direct price reduction" approach welcomed by consumers, driving the total category sales data suddenly rise. It is understood that during the Golden Week 2009, 51, the U.S. home appliance stores in the country, 32,37,42,47,52 and other flat-panel TV sales have accounted for about 80% of TV sales, sales of more than 3 million, is nearly 1.3 times over the same period last year. Air-conditioning, Beijing Gome Joining Gree, Haier, Midea giants such as air conditioning, and the launch of 1P, 1.5P-based team playing in the air, due to the volume of adequate preparation, none other large extent, is also an optional consumer focused models such as Gree, Haier, Midea 1P air conditioning prices fell below 1,400 yuan mark the historic, and is heavy volume ex-gratia, attracting many consumers purchase. Refrigerator, washing machine, Siemens imported
Refrigerator
Price below 7000 yuan, 6 kilograms washing machine Haier price below 3700 yuan, together with Siemens, Haier,
Sanyang
, LG and other home appliance manufacturers for their support, the whole six fold sales, led to strong sales of GOME ice wash. Refrigeration small appliances, home appliances single straight down at least 300 yuan 60 yuan,
Drinking
Single straight down over 600 180 yuan, have great enthusiasm to stimulate the consumer's shopping, sales growth last year compared to nearly two-fold; Country Kitchen 5 fold the U.S. sale price of the lowest line of home appliances Watch Beijing, the capital raised Decoration Consumer groups active resonance, journalists in the country the United States Madian Eagle stores, Gongzhufen shop Beitaipingzhuang shops that come to buy home appliances very high consumer interest, are wondering, "US-51 low-cost countries" for their own bring benefits.
According to general manager Song Linlin introduction
Beijing Gome, large flat-panel TVs, refrigerators, washing machines, air conditioning, small appliances, kitchen appliances and other products sold well, first, because young people to get married, move into new home, the purchase of household appliances will be selected in one step; Second, with the accelerated upgrading of household electrical appliances, many families began to be phased out old products, the purchase of new issues, consumers are more willing to experience high definition
TV
Bring visual enjoyment. For the capital's strong consumer demand for home appliances, this week, Beijing Gome "second wave Labour Day Golden Week" will continue to extend the promotional period of May 1, to fully meet consumer demand.
States United States starting line of the trigger G3 computer,
Mobile
, Blowout sales of digital and other
Popular high-end color TV sales, mobile phones, computer sales are also a great tendency to catch up with color TV, in this Golden Week, the national U.S. and other home appliances business slightly different to the price of machetes uncharacteristically direct Kandao a joint venture brand , the previous "99 yuan domestic mobile phone", "199 yuan of domestic mobile phone" seems rare, replaced by a 300 to 400 yuan Nokia, Motorola, Sony Ericsson and other brands of mobile phones, see States United States the "price killer" in the cut off After the price of domestic brands once again reached into the body of foreign well-known brands in the entertainment phone on the "big hands and feet", MP4 video cell phone to reach the maximum drop of 30%, according to traditional phone marketing is unprecedented.
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