Top Construction Marketing SEO Truths
Every construction company has a website, but for some reason, construction marketing has not become a no-brainer. The truth: your website is useless if you do not follow these instructions. Construction companies need to ask themselves a very important question: “is my website appearing in a Google search for my location and service specialties?” Try this:
1. Make a list of the 5 towns in which you want more residential construction work.
2. Make a list of the 5 services that you want to offer these homeowners.
3. Go to Google or Yahoo and type these into the search box like this: town, state, service.
For example: “Ridgewood, NJ kitchen remodelling contractor”
Do you see the companies that show up on the first 2 pages? These are the companies that are making all the money doing those services in those towns. Get it? 85% of Internet users shop online for products and services, so savvy contractors spend their marketing dollars making sure that their company website is where these homeowners are looking. Are you there? If not, you’re losing money.
Search engines will not find your site by accident. Your site needs to be submitted to the search engines, and before you submit your site, you must make sure that it’s “SEO Friendly”. This means that it needs to be optimized so the search engines can properly index it according to your location and service specialties. This is no small task. It takes time and expertise.
Here’s a construction SEO checklist and a good place to start
1. Page Titles – look at the top of the web browser. Does it display your location and service specialties, or does it say something random and less specific?
2. URL – this is the web address. Is it easy to read? Does it include your location and service specialty, or is it a much of random numbers and characters?
3. Meta Description and meta keywords – these are some behind the scenes fields that only the search engines spiders can see, but it’s super important for them to be original and keyword rich.
4. Page Content – you need good, original, keyword rich text on your site. Without this, Google will not consider your site important enough to pop up in a search. Your construction marketing company will do the keyword research to find the phrases that are most commonly searched. Then their writers will add those phrases into your page content.
Once your construction website is optimized, and you have good text on your pages, you will need to spend months on “link building”. Link building is 90% of the work and it involves article writing and submissions, press release writing and submissions, blog creation and posting, social networking, video creation and distribution, social bookmarking, and forum posting.
Is this a ton of work? Yes! Will it completely change my business and make me successful? If it’s done right, YES! There are companies that will handle link building for you, but be sure to find a company that specializes in construction marketing.
For a quick estimate and free phone consultation, call LocalConstructionPros: 917-282-8146.
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