Why is Internet Marketing The Big Fish?
In the world of business, the toughest survivor wins. It’s the place where the wars are fierce and the battles are ruthless.
The company which converts the current requirement into solution with the highest degree of customer delight is declared as a hero. Thus, every new technique or approach introduced in business world offering you this edge will be hyped.
The recent days have witnessed a new parameter to judge how effectively are the brands being build on the most dynamic medium – THE INTERNET.
It may be a website developed, an SEO (search engine optimization) initiative or seo services, an SMO (social media optimization) activity, an E- catalogue, a 3D presentation or even a simple internet ad, your efficiency at Internet Marketing will adjudge your company’s future.
In today’s article, let’s see how the present environment of a customer looks like. This scenario is depicted through the below illustration.
Early in the day at around 7 a.m., Andrew wakes up and begins to browse across his news website sipping his morning coffee. He finds that his favorite apparel brand had thrown a launch party to celebrate its new collection of wrinkle-free trousers on the party column. He then logs on to the brand’s website in order to find out more details. He downloads the e-catalogue of the product to know its specification and view the different models offered.
He quickly logs on to him online messaging account and chats with him about this news. He simultaneously opens up an apparel review publishing website to investigate on how the others feel about this new collection. He opens a search engine website to list the various other brands which offer the similar product in order to perform a comparative study.
He then logs on to a shopping website and place the order of a new pair of black wrinkle-free trousers and pays for his purchase through the internet banking facility. The next day, as soon as he receives the much awaited package of his new pair of trousers, he logs onto his social media website and updates his wall on his new possession.
By reading through this scenario, you can recognize that Andrew who did not even have a need was made to purchase a product through the tactical internet marketing strategy played by the apparel brand. Here;
- The online campaigning done by the apparel brand generated a need in the mind of the prospect.
- The official website paved the way by providing better information about the solution to the newly generated need.
- The e-catalogue serves as a virtual store to showcase the product and provide its specification.
- The online article posted on the review websites has increased the level of confidence in the customer to initiate the sale.
- The official Social media account recorded the customers act of purchasing the product as a testimonial to various other prospects who have the idea to buy the same product.
Thus, Internet Marketing Services / Web Marketing Services can even be declared as the most effective tool to generate sales and at the same time build on a strong reputation. In the coming articles we will discuss the various dimensions and approaches through which effective Internet marketing strategies can be churned out. Take a look at what Pixel Studios has to offer as an online marketing agency / SEO consultant.
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