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What is Natural? Chinese dictionary yet detailed explanation. However, one explanation seems to be more appropriate to users: Natural or natural phenomena, including the phenomenon of life, has its own unique character. Days to blue, to yellow, green mountains, with fierce tiger, man to beast, its own unique features. Natural background of life, for one, this background is character. This grafted on to the lighting industry, lighting is the true nature of what? To restore the world's most authentic natural light.

Natural light, is the most true colors of light, and the most suitable people to retinal light, lighting companies should strive towards this goal closer. Back in the real world, we seem to be fooled by colorful light up?? Design units or the pursuit of beauty product manufacturers constantly increase the color elements, that the more ornate the better, the more gorgeous the prettier, the more light the more spectacular. This end result is: product power bigger and bigger, building more and more lights, more and more serious light pollution, but to increase the burden and to social instability.

"China did a wonderful job of marketing business, the environment to create a very good atmosphere, but the product was not flattering." This is one of my foreign friends objectively a Comment. Back to the products of this enterprise essence, this is the Chinese-made products and foreign brands of lighting products, where the gap. Why some in China and more large, iconic, high-end projects elegant lamps, most of the lighting used are foreign brands? China Architecture Design and Research straightforward lighting design major Renwang Hao pointed out that most Chinese manufacturers products reach the design requirements. He admitted, they design a high-end lighting projects, very much like to have more contact and understanding of the product information of domestic enterprises, but eventually found a good product much.

They select the products of several factors to consider are: 1, light curve; 2, the product material and performance; 3, physical and effect diagram with no gap. Now many Chinese local enterprises in the light distribution curve, the physical quality and foreign lighting brands obviously there are some gaps. Of China's enterprises are to make a difference in the high-end lighting market, we have to tackle these problems.

For this phenomenon, the Beijing Olympic Games main central area of landscape lighting designer Zheng Wei, see also made a similar point: foreign lighting brands primarily through the "R & D" or "brand marketing" temper to establish its international status, and can be both get more profit margins. The Chinese companies are just relying on "the labor to create" to get the meager profits of labor. This is the difference between the two. To the Chinese lighting company in the influential works on the place, we must strengthen the R & D, really to do more fine lighting products and more technical content.

At first glance, "the gap between Chinese and foreign lighting brand," the subject seems to the "nature" has nothing to do but in fact not the case. Ultimately the two still return to the "products" up the core elements. Many domestic enterprises have been crazy impetuous in marketing, but really ignored the core product to create, in the end, always only earn a meager processing fees. Therefore, in the increasingly fierce market competition, both among Chinese enterprises, or a contest between Chinese and foreign enterprises, first of all character battle?? To products speak.

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