Diagnosing a site’s dynamic today’s needs
By organizing and storing data in a database, the content can be selectively pulled according to different scenarios or rules set up in advance. For instance, one business might want to display the ten most recent news items on a page containing news about the company. Presuming new data is regularly being entered into the database, the programming language can be set to check article publication dates and always pull and display the ten most recent files on a particular page. You can use databases to store and retrieve all kinds of data. You might decide to use a database on your web site to display. When most people visit a web sale, they’re typically looking for specific information about a particular product or service, like a civic- foot refrigerator. Although finding that information is important presuming the products or services are the company’s bread and butter web sites should also be sure to include other information that supports the product or services, such as the answers to frequently asked questions, company information, customer support, and contact information, beyond that, any other information on the site is strictly optional unless of course the site owners want to drive more traffic to the site which they should. statistically speaking, the more traffic a site gets, the greater the likelihood is that it’ll get visitors who will want the products and or services being sold or well at least tell another person they know about your site. Fortunately, you can use lots of great techniques to increase visitor traffic that have nothing to do with the product or service being sold. For instance, you or your client might decide to start a newsletter that offers industry- related tips, free downloads, or coupons, or the site owner or you if he or she hires you to do post launch site maintenance might begin to post weekly articles on a variety of topics related to products or services. Other sites might post blogs, use polls, offer free calculator tools, or even have frequent contests with fun prizes. In the following sections, you get a chance to look at a few of these options in greater details. As you compare these options and decide which ones you might want to include in your plan, keep the site’s purpose, benefit to visitors, and image at the forefront of your and your client’s mind. These factors should help identify the best to make the site sticky. Newsletters are a fantastic way to communicate regularly with customers through e-mail. An e-newsletter keeps a company or organization name, products, and services in customers’ minds when they read it. And each one creates another opportunity to have a positive and meaningful exchange with site visitors. It marketing a service is the main thrust of a web site, e-mailing industry- related tips to subscribed members and publishing regular articles on the site are both smart ways to provide tangible benefits and build a positive relationship with visitors. And remember that the more positive contact a site has with its audience, the greater the likelihood that audience will want the site’s product or service.
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