How To Send Emails Without Breaking Opta Rules
Increasingly, businesses sending mailings via e-mail because it is relatively inexpensive and very Measurable. Yet The Dividing Line Between junk e-mail and wanted thin. Self I am increasingly faced with Unwanted email. Most of These emails fall under the category of bulk and Unwanted and come from abroad. Great Offers for Certain body parts to Increase at a stroke to become a millionaire or to create new Russian girlfriends. But a Dutch spammer Unwanted carriage returns Occasionally my inbox. And I can be really angry. High time to get good out what the rules are in junk e-mail.
As of July 1, 2009 there is a total spam ban in the Netherlands. This MEANS That no more unsolicited text messages, newsletters and faxes May Be sent to businesses. Already législation this was published but from July 1, 2009 extended to a total ban. When companies fail to keep this législation They risk a fine or up to 450,000 euros.
Since the trend is That Will Be Made Increasing use of electronic mailing lists and email marketing Seems it wise to do some points of attention on a straight. Spammers are very annoying and You Should Still do not think you Meant well as customers newsletter spam. For customers who Would not normally find you annoying customer. The following article on Marketing profs That just shows the professionals in our laws do not really have in mind and drop stitches here and there.
The following points are formulated Spam Complaint . This is the website Where You (Surprisingly) Complaints can-official report spammers.
Issues
* Previously Authorized Individuals have the dispatch subscribers have or thesis An existing customer relationship with your client;
* The email contains the actual identity of the person on Whose Behalf the email was sent;
* The email will contain a valid postal address or email address where recipients can request to establish an order not to receive such messages.
But what about the carefully constructed in the year customer base?
A file is only valid if all individuals have given prior consent or if there is an existing customer relationship. If there is not any, the use of the e-mail file in violation of the law. From July 1, 2009 must be legal explicitly authorized before you can send them an unsolicited message.
What does this agreement mean?
“Prior authorization” means that a subscriber must give express and informed consent for receiving certain messages. Explicitly means that a subscriber a cross on a web form to set up or ‘yes’ to fill. “Informed” means that a subscriber knows where ‘yes’ to say. Vague terms such as “you give consent to receive e-mails from the company and partners’ OPTA therefore contrary to the law.
OPTA gives the following tips to prevent spam:
* No e-mail on the Web behind.
* Not respond to unsolicited messages.
* Guard against potential viruses in unsolicited messages.
* Use the bcc: field when you mail a large number of people.
* Do not respond to chain letters.
* Do not buy anything via unsolicited messages.
* Use a spam filter.
* Give no chance intruders.
* Report an unsolicited text message from your mobile operator.
* Report spam to OPTA.
* Do not absence of an assistant.
What you at least do not do this to avoid spam is to use an e-mail back control “services. These are services that all desired and unwanted e-mails collected. An email sent to the station to manually enter a code before his e-mail is delivered. Very customer unfriendly, super retardant and a typical case of a problem moving.
Listen to your customers
The key to success is always good to listen to your customers. Ask if they are interested in a newsletter and put their preferences. Keep coming and applications are processed correctly and keeps customers up to date. Make sure that under any commercial e-mail newsletter or the potential for a (preferably automatically) to unsubscribe. And as we women sometimes say, “Everything went except for one guy (who they came from)
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