Online Press Releases
Today’s press releases – in addition to direct website access – reach the public through news distribution wires. News distribution wires provide marketing services for press releases. Examples of these distribution wires are 24-7pressrelease.com, U.S. Newswire, PRWeb, PrimeNewswire, Market Wire, and Business Wire. These wires utilize RSS feed, keyword optimization, social media tagging, and several other tools that directly connect consumers and the news media with press releases. Utilization of these tools allows companies, public relations firms, and websites to share information and data according to the emphasis and timing they feel appropriate. Blogs, chat rooms, forums, webpage postings, and online social groups are all essential tools for the successful distribution and control of information and establishment of relations and can all be utilized by creating modern, electronic, press releases.
Online press releases not only provide companies with the same amount, if not more, recognition that most traditional forms of advertising generate, but they also cost significantly less time and money. Even if a company is willing to spend more time and money for traditional advertising in newspapers, magazines, and television, there is no way to track the successes and failures of the efforts. All forms of print and visual media lack the capacity of accurate measurement of how many people view an advertisement and when. The best one can do with print advertising is track how many ads were printed, but this is incredibly limited and unhelpful information, especially compared to the rich tracking abilities of online advertising. Online press releases, on the other hand, provide companies with many benefits and fewer drawbacks. By using online press release, a marketer can:
- Target a specific audienc.
- Publish press releases instantly or on a schedule
- Release information as “live feed,” including through RSS feeds
- Paste .html links within press releases to provide easy access to a website
- Utilize search engine optimization in the design of the website to ensure easy access from major search engines and to encourage viewing
- Control and monitor what information is released.
- Track the results of online advertising efforts
- Electronically send press releases to members of the media, blogs, and related websites within the field
- Ensure the press release’s permanence through online archiving
- Edit the press releases even after they have been published
- Avoid the high costs of printed advertising
- Increase website viewing by journalists and editors
- Raise company credibility through utilization of modern technology
Online press releases are an incredible tool for getting information about a company to the public and to the media in a way that is appealing and easy to the viewer.
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