Baby selling small household electrical appliances gradually become the mainstre
Lanugo hair clipper, hair clipper quiet baby, infant
Toilet
, Milk-free plumbing devices, children's electric toothbrush and so small, the market is novel and peculiar to infants and young children
Small appliances
After another, the convenience to parents, while also bringing to market opportunities.
Market Analysis: The annual growth of 200%
Guangdong Jia awaken Mr. Xu, general manager of a trading company, said infant home appliances market in the near future only by the attention. The first, infants and young children the basic home appliances to go is an imitation of foreign routes, such as the imitation of the British AVENT, Germany NEK, product categories basically an electric toothbrush, warm milk devices, sterilizers, nail scissors and other small appliances simple. With the development of the market, the domestic market has been infant's toilet, baby portable wireless
Monitors
, Ozone sterilizer,
Electronic
Insect repellent, infants and young children's bowls, sucker training
Tableware
Sets, electronic temperature measuring spoon, spoon, etc. Update Church temperature alarm of some products.
Mr. Xu that relative to these small appliances
Rice cooker
,
Microwave ovens
And so is regarded as mini, small outgrown, though not a necessity of life, but as a supplement to meet the psychological parents loved their children, more critical is to bring convenient, it stabilize rising market demand.
Although infants small appliances rather late, but the market grew very fast. According to incomplete statistics, last year's small-appliance market, infant growth rate of 200%, the next three to five years will reach 80 billion market share.
Sales channels: take the professional route
For infants small appliances sales channels, marketing operations director Jia awaken Director Chen said that infants and young children do not choose small appliances
Public
Consumption of the supermarket channel, on the contrary, it intends to avoid this channel. Because the mass channel means fierce competition, resulting in lower profits, sales in the market do not scale, to ensure that channel profits is critical.
Therefore, the present apparatus in infants and young children chose to walk the professional line, the first choice is the Baby store. Because the manufacturers in this channel can be powerful marketing support, guidance and
Education
Consumers to take the initiative by the recommended consumption into consumption; also is a major mail-order sales channel, as well to domestic well-known home mailing, to reduce sales of intermediate links.
In the choice of agents, most manufacturers tend to baby products industry, with the cooperation of agents, such as the distribution formula and
Diaper
Businesses, so you can go directly to the professional line of baby products. Although the formula, diapers sales volume is relatively large number of small appliances, but the profit margin is low, small electrical appliances, basic profit agency part of 20% to 30%, while retail profits will have to link up to 50% to 60%.
Is also an important foreign market, the current Ka awaken sales network all over the world have already entered the United States, France, Britain, Australia, Japan, Korea, Thailand, Vietnam, the Middle East more than 30 countries and regions.
Risk warning: to understand the industry
Risk for entering the industry, Director Chen believes that infants of small electrical home appliances enterprises in Guangdong to enter the capital threshold is not high, but be familiar with the industry to pay a lot of intangible costs. Although many people familiar with appliance sales channels and sales models, but infants and small electrical appliances, its completely different sales model, not the same as the route to go, even if the household electrical appliance enterprises to enter the re-establishment of system, but also familiar with the industry model there is a process.
In addition, infants and young children into the small appliance industry, R & D should also devote money, on the funding requirement is higher. However, the most critical thing is to understand the industry, there are certain network resources in order to ease.
[Key words]:
Small appliances
Kitchen
Microwave ovens
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