Tips for Creating a Facebook App for Your Online Business
How to Create Attention Grabbing Facebook Apps for Your Online Business
We all know how much online marketers, and some of the world’s largest corporation, love Facebook for the marketing potential; many just view it as a planet sized water cooler. Businesses have to stop and think about things in a new way beyond the traditional form of advertising which is also there, by the way. The Facebook fan page is well known to many by now, but perhaps the next thing to come along is the Facebook app which is merely another means for exposure. You can have your app circulating around Facebook, and the net, and it will be like your traveling marketing department. Let’s find out what constitutes a successful Facebook app, shall we?
Icons & Screenshots Must Sell Your App: If you want Facebook users to use your app, you have to first show them that it’s fun, interesting or exciting, and your screenshots must give them this feeling. This is how you’ll be introducing your app to the world, so you have to do it in a way that’s appealing and also shows the advantages of your app. You shouldn’t even think of making your app available until you can effectively promote it. You don’t want to only show people a logo, but a demonstration of how your app works. People won’t be motivated to use the app unless they can clearly see what it can do.
Make It Addictive: You don’t want your app to be an one-hit-wonder, where your users have no reason to come back. Your goal is to create an app that your users will want to use over and over again. You want an app that people won’t get bored with and that they want to use repeatedly. If you manage to do this part right, your app will be wildly successful. Asking for feedback from your friends is an easy way to find out if your app is addictive or not. If their response includes the word addictive, your app is ready to go.
Give Users of Your App a Way to Contact You: People may have questions or comments, or may want to report bugs, so invite people to leave comments on the website or Facebook page devoted to your app. Read these comments regularly so you can address any important issues and answer people’s questions. If users do report valid bugs, don’t avoid or deny them, but look at them at see what you can do to get rid of them. Users are more likely to share and use your app if they see the ongoing progress and see that you’re actively adding features to it. Generating a lot of goodwill should be your main aim because your success on social networks like Facebook largely depends on how often your users share your app with the others. So this is all really very basic, but there is not a lot to it – but the rules of engagement do matter a whole lot.
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