Tips On How to Make Your Yahoo! PPC Campaign Successful
If you want to find laser targeted traffic, then you should consider pay per click advertising. Then there is the Google Adwords PPC program, but their various policy changes have created a lot of negative feelings with many online marketers. On the other hand, Yahoo! Search Marketing gives you all that AdWords offers, but with less competition and lower bid prices. So we will talk about what you need to know with Yahoo PPC advertising.
It’s Not Advisable to Import Negative Keywords: There’s an important function within Yahoo! that can be very helpful when needed. Apart from this, they also have a reliable third party conversion tool that can be very useful when you want to change your Google/MSN CVS formats so that you can use them to upload on your Yahoo! account with ease. But, it is important to keep in mind that you should remove the negative keywords first before uploading using this third party conversion tool. The reason for this is, it’s a lot easier to add negative keywords manually to the campaign level or your account. One may think that things like this are just too little to take into account; however, they actually make your Yahoo! Search Marketing campaign run more untroubled.
It Is A Good Practice To Change Ad Group Optimized Ad Text Settings: Make it a point to be in command over every campaign that you get into. Thus, if you would also wish to be on top of the ad text testing of your ad groups, you should avoid having Yahoo! optimize your ad texts. It is advised that you change the setting, since it has already been set by default when you introduce a new ad group. Check out any of your campaigns if you want to take a look at your list of ad groups in full. Check the whole ad groups you come across and click the “Optimize Ads” button in the options; that’s all you need to do. You’ll be able to turn off the ad optimization here.
Turn off the Content Network: The truth is, Yahoo! content network is not that good to run your ads; hence there’s a possibility that you won’t yield any favorable results if you use it. It’s not a workable option if you really wish to have your desired return on investment materialized. Not a few advertisers have used Yahoo! content network, but they ended up failing to obtain positive output. You may see sudden spikes in clicks when you’re running your ad on the content network here; however, when you look closely, hardly are there conversions made, hence they are just invalid clicks. This is the reason why as a smart PPC marketer, turning off the content network on Yahoo! is a wise move for you as it is apparently not the same as the content network of Google. Better adhere to the regular search campaigns and you’ll be on the safe side.
In order to make your Yahoo! PPC campaign successful, you have to focus on the smallest areas that need improvement and work on improving the quality of your ads. Remember, pay per click advertising is all about results – if you are able to achieve favorable results with a good ROI then you’ve got every reason to celebrate.
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