Year appliance sales and more profit concession or trap?
Every New Year, many
Home Appliances
Brands and stores have to compete for market share with greater strength, which is simply the most effective means of sharing profit for various promotional activities. This year is no exception, in the city's many stores and appliance stores appliance consumers will find "straight down", "buy a gift," "shop drawing", "special limited edition", "minimum discount" promotions, etc.
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Have language debut. But extremely attractive to these the numerous promotions, many consumers are s heart, that to the best opportunity for bargain-hunting home appliances. As everyone knows, some consumers is that businesses will advance step by step fall into the trap of setting a good promotion.
Trap 1:
First price increase further price cuts
In many appliance stores, people will see the "straight down 2,000 yuan," "shopping aggressively cut 3,000", "back to the current 500 yuan," "breakthrough bottom line" and other shocking words, people feel too cheaper, as if this village had no shop has it. However, these appliances really have such a large discount increases?
, Who declined to be named head of a household appliances brand told reporters, there is in fact a number of transmission of the disease's. He cited an example to reporters, for instance, some manufacturers will be "first price increase, after the discount" in the promotion of a paragraph before the start of first price increase in home appliances, and then shot down the marketing of several hundred thousand dollars of advertising, did not actually drop much, but to make people feel a great price reduction to stimulate consumption. For instance, some models at current prices less than 3,000 yuan, 4,000 yuan marked the original price, so that consumers feel a drop of 1,000 yuan, very hard. Can in fact, only the initial 4000 yuan price listed on the middle already had several cuts prices.
Make an issue of price is also more than the above method. It is understood that some manufacturers will also
Sell
Off-season, the deliberately popular product prices very high standard and can not sell does not matter. Until the time of promotion, casually looking for gimmicks to start a discount. In fact, the discounted price is the real retail price. This phenomenon can be said that common, and even some manufacturers will be high in normal working day, a weekend on the specials. For consumers who are not familiar with the market, often being confused by such tricks. Consumer experts have warned that this price is usually much, how much discount promotion period, consumers have a steelyard, several heart will not blindly impulsive and waste money.
Trap 2:
Low discount, shoddy
The promotional period, many manufacturers will play the "special", "limit", "5 off" the words or even lower discounts. According to industry sources, the general formal home appliance manufacturers simply does not have the profit margins. The market has come up some business shoddy phenomenon, there would have been out of the manufacturers products under the city a chance to make low-cost treatment, or long-standing backlog of inventory products, home appliances such as production time and after-sale fundamental No guarantee, so there have been home appliance needs
Service
Even when the phenomenon can not find parts. In particular, close relations, in order to fund back section, many companies will be dumping inventory appliances. Therefore, consumers must be careful in purchasing the selected product is not brand new authentic, because household appliances also have limitations, and durability, and the other documents are complete appliance should be to prevent violations by some unscrupulous business interests.
Trap 3:
Specials
Service
Also "Special"
"Specials and no rebate, not for" many businesses have become used to using low-cost means of promotion, consumers bought back once, no matter what's the problem, businesses are not responsible. Although the state provides for special price of goods and are entitled to the same after-sales service of goods, but many consumers to protect their rights to avoid the trouble chose swallow. Therefore, to try to choose those perfect after-sales service of products. In order to avoid trouble after use, experts have warned that consumers must purchase special merchandise business to service standards required states to avoid problems businessmen deny or excuse quibble.
I am an expert from Quality Dress Products, usually analyzes all kind of industries situation, such as usb electronic scale , digital pocket gram scale.
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