Crystal Light Industry to accelerate the process of brand
Crystal lamp high position in the industry, small scale of production naturally. Crystal lamp current domestic production of around 350 companies, mainly located in Dongguan, Zhongshan, the two places. Vatican Hill where there is competition, Dongguan, gold up, Bao-Hui, etc., are areas of high-end crystal lamp outstanding representative. Crystal lamp Zhongshan number of enterprises reached 300. Pressed in the market under the Crystal Light brand building company is accelerating, the more competitive brand of crystal light Huayi, Italy, the United States Xin, South, Yu Di and so on.
"Crystal Light year" sequela
In China, Crystal Light started in the late nineties, after the development in 2002, 2005 and 2006 sales rising number of businesses there and therefore multiples. The 2007 is by the lighting industry as the "Crystal Light year", according to incomplete statistics, the last two years the average annual sales volume of Crystal Lamp 10-15 billion. "Prices were generally optimistic, in 2008 between 5-9 months, town lighting Street, Crystal Light volume growth of nearly 100 stores. Originally crystal light on the huge business portfolio, this way a lot of Fengeng addition of those changes to the original small market volume, in the time assigned to each firm's head is relatively small and the big brands are not under attack, mainly SMEs, some sad days, it should be crystal light on sequels now!. "imperialist America Crystal Lamp Corporate Advisory, Mr. Du Wenjie told reporters.
Falling profits torture brand vitality
Du told reporters, "before the distinction between high and low pressure crystal lamp defined very clearly, and this year the market showed a trend of combining the two, which is good for the industry. As the price, crystal light on consumer income requirements , price to civilians, the consumer re-widening of the age span, the market space to be expanded. "However, through the crystal light years, a large number of small and medium follow-up to the industry polarization. Small workshops, large group, crystal lamp lighting business to become involved in many areas, to some extent is in effect in 2007 a continuation of crystal light, but allow enterprises to competition has intensified. At the same time, 2008, by the human cost of upgrading and raw materials prices, real estate weakness and other factors, crystal light yields the highest profits fell nearly 10 percentage points. Margin compression, no doubt the number of enterprises and the market capacity of a torture. Who can persist in the end, who can thrust, into the field of crystal chandeliers are very concerned about.
The whole town to strengthen brand awareness
In the field of crystal lamps, front, or whether the quality of the brand, Town, Dongguan enterprises seem to have lost a chip company, has long been lights are a pain. After a crystal lamp heat, the competition becomes intense, the whole town to strengthen brand awareness, increase the quality of supervision to a new level. It's knowledge, many town lamps crystal metal processing enterprises increased investment, the introduction of precision machine tools, welding torch burned with imported advanced equipment, has greatly improved cutting and welding process. Lamp, accessories and other material selection also were improved greatly enhance the quality of crystal chandeliers. Meanwhile, a group of professional consulting company hired management personnel, strengthening enterprise management and quality control, starting with town businesses to do the brand awareness of product quality and grabbed worth pleased.
I am China Manufacturers writer, reports some information about olive wood bowls , indoor christmas decoration.
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