2010, four Aspect wine in Yantai
Although the wine industry in Yantai, the "economic performance" in the ratio did not account for much, but it was to improve the city brand, establish a city's image, development of special economic role of industry is obvious and enormous. According to statistics, in 2009, Yantai was 899 billion yuan total industry revenue, as the four pillar industries including the food industry revenue is 140 billion yuan, the wine industry as one of the five food industry and revenue of 126 billion, only all the 1.4% of industry revenue. The Yantai city government know, the wine industry is small, but it has other industries unparalleled "gold standard"?? It makes Yantai Asia's only "international grapes? Wine City" and became so attracted the attention of domestic and international wine important producing areas, is to build green, harmonious, open a shortcut to the city image.
Century wine industry, birthplace, occupies a pivotal position in the national wine industry, not without a sense of pride in Yantai wine topics. To develop into a real wine in Yantai city, producing the country's benchmark, the same could be said for many years to pursue the dream of Yantai. 2010 is a national "12 Five Year Plan" beginning, Yantai wine industry has entered a critical period, not holding "wine Huang calendar" into next decade, after all, industry structure, mode change, industrial upgrading to force industry entered a new era of development, industrial development, where is the road? Perhaps the turning point to Yantai wine.
Industry in government functions At present, China's market economy, government support and regulation of the industry is particularly important. To create a truly international wine city, can not be completed overnight, and requires long-term unremitting efforts and the accumulation of long-term vision required the Government, careful planning, open-minded attitude, focus on government leaders, key enterprises, research institutions and the wisdom of the whole society experts from the grape base construction, wine, market trade, cultural promotion, and to do a good job producing macro-planning, development and great responsibilities.
Look at the world wine countries, both wine industry professional management and promotion of government agencies, such as Australia, the Australian Wine and Brandy Management Association (AustralianWine & BrandyCorporation), the French Government of the French national wine and liquor control name management Board (INAO), France wine industry Authority (ONIVINS), French national competition, consumer, anti-fraud Authority (DGCCRF), the French National Administration of Taxation (DGI), etc.. These government agencies are actively improving the quality of their wines the same time, macroeconomic coordination and development of the industry have made a great contribution. In China, such as Penglai Grape and Wine Council, the Changli District Management Committee gathered dry red wine, grape industry in the Office of Wuwei, Ningxia wine industry associations are specialized management agencies, the local wine industry has played a huge role. In contrast, Yantai established wine regions need special management of grape and wine sector, role of the government's management functions, good industrial planning, brand building, communication Cooperation , The industry regulator, etc., to form independent development companies, associations and self-discipline, a good framework for government regulation.
Development of wine industry in Yantai, favorable factors of obvious advantages, both good natural resources, but also driven by leading enterprises, development potential and other producing areas, the domestic power can not shoulder to shoulder. , Or due to the limitations of the process of industrial development, Yantai, and the entire industry producing like to upgrade their faces encumber, 2009, the city of wine and about 150 related companies, and over the scale of only 37. Although produced in Yantai Changyu , Veyron, COFCO Great Wall and a number of industry bigwigs level enterprise, but the lack of unified management expertise, resulting in fragmented nature of many enterprises, there is no long-term marketing objectives and plans. For most SMEs, because of their own philosophy and quality of capacity constraints, exacerbated by funding constraints, lack of good management and Marketing Experience, can not create their own marketing channels are weak, hard to want to do great good, leading to the wine industry in Yantai presented the phenomenon of big but not strong.
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