Understanding the relation between Printing and Graphic design
Graphic Design is the arrangement of elements of an item to be printed or displayed visually. Design is basically the formulation of a plan for achieving specific results. This strategy is used in almost every performance in our day to day life, be it the academic field or the intellectual field.
The printing work depends on its foundation, and the foundation begins with the designing process. Originally, Printing was done with cylindrical stamps using clay capsules followed by use of wax till wooden modules and Litho stones were discovered. These became one of the most important ways for labels printing, which was considered a technical revolution at that time. Printing developed with the use of stencil, silk fabric, offset and rotogravure and the emergence of metal printing.
The designer’s capability to understand the material and technical form of his design by specifically describing its ends and goals makes him able to deal with printing methods and techniques. Basically, Design is the use of innovative thinking and systems to achieve objectives and success by fair combination of abilities and data.
Whereas, Printing is a hard copy of the Graphic Design ideas and Promotional printing, in specific, is the ideal way to let the world know about your products and your brand. The printing of your brand name and logo on different items provides advertising at a low cost.
Printing is the most common industry that works with graphic designs. Printing helps to achieve optimum utilization of good design. Good printing helps to use full potential of a graphic design. However, a graphic design which is not designed as per the requirements of printing would never be able to serve its purpose.
There are several factors to be considered in graphic design to help its best reproduction in form of Printing. These factors are:
1 Color: It’s hard to replicate the color as shown on computer, in print. Printers use the CMYK format, if the designer doesn’t convert their design from RGB to CMYK, properly, then the colors in print will be significantly different from the design.
2 Paper: The Opaqueness and thickness of paper used, also affects the look and color of the design in print.
3 Finish: The finish of the print such as glossy or matt or UV print also affects the look and quality of the print.
So, we can say that Graphic Design and Printing go, hand in hand and without the right combination of both the factors, the final product would never be perfect.
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