Upgrading appliance industry needs creative thinking and innovation systems – ho
CCTV2 "today's Observer," broadcast series, "change? China's new economic development model" 7: the great mystery in small products, the following is the program Record:
That China
Home Appliances
Products, cheap price, stable quality, has always been unique competitive advantages of China home appliances, consumer electronics China has become one of the world's largest production and
Sell
Market, but at the same time, China's home appliance industry has repeatedly into a price war, capacity to repeat the cycle, such a competition, fully, or even over-the industry will embark on a change in how the upgrade path? What can we expect China's household electrical appliance enterprises in the future provide us with how new technologies and new products? CCTV Financial Channel host Wang Xiaoya and special guests U.S. appliance group life division president Zhenshao Jiang, Xu Dongsheng Secretary General of China's household electrical appliance co comment.
Commercial kitchen cookers launched the revolutionary, low-carbon age, household appliances industry, how to find new market space?
Lu Group: Kunming
Hotels
The kitchen is completely different with the traditional green and clean kitchen
(CCTV Financial Channel reporter)
Is where I am now a hotel Houchu Kunming, Yunnan Province, I'm holding here a chef hat is used every day, chef told me that in the past, one day down on the edge of the hat will be a black oil smoke all. But now, one day off a hat or a very clean, and I also found the stove cooking chef here is no flame, which in the end what happened was a change?
Chen Jianping: Environmental
Energy
Electromagnetic stove to the maximum degree of reduction of energy waste and benefit the physical and mental health chef
(Hotel chefs)
Ago we cooking time of the day, clothes are all wet, so sweat have dried, the body will have sweat salt, we would not have such problems.
Qi Yonghua: commercial induction cooker fit new technology the balance of economic development and environmental protection needs
(Kunming, China Yi Business Hotel General Manager)
Diesel stove 1 hour basic cost is 7 liters oil burning about 40-odd yuan, electric range 1 hour and power consumption 15 kilowatts, full load of work for 12 dollars or so, it is the difference between two energy saving 75%.
Zhenshao Jiang: small
Cooker
Nearly 100 million yuan to find a large market opportunities mainly to good at finding the courage to invest, but also to uphold
(U.S. group life president of electric business, "observed today," invited commentator)
Cooker
actually have to do the U.S. more than 10 years, and the early use of limited Chinese cooker pot and a kettle in the fight, but we think that the appliance is a very good product, it is very energy saving, environmental protection, and no fire, safety . Firstly, we will export to Europe, Japan, made a breakthrough in foreign countries, but in the development of the domestic market, we have encountered in the civilian this one, the Chinese consumer spending habits are hard to change fire, but we visited through the market, found in the commercial piece of business, chefs, restaurants that this product is very good and very hungry, so we first focus on the business above.
In the implementation process, we first of all in the laboratory have developed their own imaginary product, results are returned to the restaurant, we later observed in the field, I found the restaurant kitchen commercial use of the environment with our imagination is completely different. For example, we use the button to operate, but the chef does not do it to manipulate the fundamental Teng, he could only use their feet to operate, so we little by little to improve, so too fierce firepower to overcome the business needs of technical problems, in addition to a series of technical difficulties breakthrough.
Our products easier to break in the West because the West with China very different cooking methods, Chinese need Dian pot, fire should be controlled with ease, then how do we state in the absence of fire than a fire? Very difficult. In addition, the use of commercial kitchen environment is very bad, very rough to use, if thinking to do business with the home, will encounter great difficulties. We have a small cooker to find a big market, nearly 100 million yuan, mainly found to be good at business, dare to invest, even more necessary. Of our products from input to the present, the market initially recognized and welcomed by chefs, we are close to 100 person team spent 5 years of hard work, put a great deal.
Xu Dongsheng: vertical view is changing business landscape are being developed for the product to see is companies looking for new markets
(Secretary General of the Chinese household electrical appliance, "observed today," invited commentator)
I am pleased to see the development of our business is changing, change is the product, we improve the competitiveness of their products as the way forward.
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