Why Your Facebook App Needs To Over-Deliver
Tips for Creating a Facebook App for Your Online Business
Facebook is not only a great way to connect with the others socially, but it’s also proving to be an effective platform for online business owners to reach out to their target audience. Acquiring new prospects and customers has taken a whole new turn with the advent of Facebook. Facebook applications are slowly making headway, but the barrier to entry with them is still out of reach to a lot of people. Apps are more powerful than fan pages in the sense they are somewhat mobile whereas the fanpage is not so. There are very many possibilities with apps, and we will show you how you can make the most of them.
Spend Time on the Icons/Screenshots: Let’s face it; before somebody starts using your app, they will want to feel positive about it, which will only happen when you create attractive icons and have good screenshots. You have to communicate the value of your app with your screenshot, so that people will immediately see that it’s worth using. Make sure these factors are in place before the app goes live. Create screenshots that show your app in action; it’s not enough to only show an image. Give users a good preview of how the app can help them/entertain them or whatever its purpose is.
Make it Addictive: Is your app an one-hit-wonder where the users use it once and have no reason to come back? Not a good sign. An app that users want to use over and over again is what you want to try and create. You want your app to be addictive so people won’t mind using repeatedly. This is your ultimate goal and if you get it right, will make your app wildly successful. Asking for feedback from the people you know is an easy to find out how addictive your app may or may not be. If you see them using the word addiction, then your apps ready to go make a killing.
Be Open to Feedback: Create threads on your app’s main page or site devoted to reporting bugs, asking questions or requesting new features. You should stay current with any messages you get in case any important issues need addressing. If you notice that your users found a few bugs, then take care of them there and then. If people see that you’re conscientious about improving your app, they’ll be more inclined to recommend it to others. Do whatever you can to keep users satisfied, as this is how you build your reputation on Facebook, and determines how successful your app will be. So this is all really very basic, but there is not a lot to it – but the rules of engagement do matter a whole lot.
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