After the economic crisis of the Chinese shoe brand growth path
As the financial crisis, the weakening influence of the global economy gradually began to pick up the signs, businesses are ready to do the re-start the preparation. Especially in the stagnant situation in the shoe market, all kinds of the hardships of the Chinese footwear enterprises blocking step forward, but now the challenges and opportunities in this pattern of coexistence under the shoe is only a good grasp of industry trends, lose no time improve their overall strength, continued to expand the brand's market advantage to the competition came out top. Of course, this requires not only shoe unremitting efforts, but also government departments and industry bodies such as the assistance and support to some recent string of footwear exhibition held on at home and abroad to create the perfect shoe market opportunities. Following the twelfth China (Jinjiang) International Footwear Expo perfect ending after the eleventh Dongguan, China International Footwear Fair? Shoetec? Handbags development and also the 107th Canton Fair in full swing under the eye of conduct.
As the most professional, representative of the footwear exhibition, seeks to help companies complete the diverse multi-faceted product technology show, by the active platform, shoe, shoe shoes, shoe machine industry can be targeted to the enterprise target display the distinctive brand meaning, common build bridges and establish a good trade cooperation between enterprises, in order to gain access to markets and effective shortcut to the lowest cost, highest efficiency and further promote the prosperity of China Footwear Market prosperity. Show the appeal and influence of self-evident, the total number of exhibitors to attract the active participation of Dongguan in the international shoe show, but you can see the scale of this year's show no significant expansion of the last Legco, if exclude this area of new handbags, footwear parts have shrunk the size of the last Legco. It is understood that the international shoe shoe shoe machine is the most eye-catching part of the exhibition, while shoe booths are too few. Due to the threat of trade protectionism abroad, coupled with rising domestic production costs and other issues, shoe shoe orders despite constant increases, but profit is decreasing, which to some extent, undermined the confidence of the rise of Chinese shoes enterprises.
In the 107th Canton Fair, the one from Sichuan shoes textile orders, although the largest transaction ever sent nearly 500 exhibiting companies group participants, intention to turnover reached 810 million U.S. dollars, up 10.1% last Legco as the last three years the level of the best deal, but textile, footwear enterprises are not optimistic, and the overall order has not yet reached pre-crisis level. In addition, the international footwear market price sensitive, the Canton Fair, slippers, shoes and so on greater sales of cheaper products, while high-grade leather shoes and other products, customers tend to lower labor costs India where to buy. So, not a solid foundation in the economic recovery period, the exhibition is to accelerate the disadvantages of Chinese shoes enterprises modest changes in driving force, the key still need shoes enterprises in the production and management products to create more focus, and only the strong brand as a base market positions in order to develop its capability in the field of footwear.
Shoes shoe sales for the production of enterprises concerned, it is necessary to pay great efforts. To create a good brand should grow a set of effective strategic plan for the brand as a guide, the first shoe to make efforts in product quality, design or style, whether the material is applied, should strive for excellence, give full play to the advantages of their own resources to continually enhance the value of products, including advanced equipment technology, innovative science and technology, and to target market of consumers demand, develop marketable quality, the greatest degree of satisfaction with access to the market. Secondly, through the correct market positioning and geographic analysis, laying the brand terminals, set up complete sales network system so that products can make use of these channels show in front of consumers achieve a smooth sales. The same time, create a pleasant shopping environment comfortable and perfect detailed and comprehensive service system, thereby continuously improving the added value of the brand and enhance the profitability of footwear enterprises to expand brand awareness and reputation. Shoe also features the brand to develop an appropriate marketing strategy for products with the most natural way to combine the market a unique brand experience of consumers, purchase behavior induced by the production. Duly organized activities such as promotional discounts, but also stimulate the potential market demand for the brand shoes enterprises in a short time to bring huge economic benefits. In addition, often engaged in highly specialized large-scale exhibition, which will help enhance understanding of shoe on the market, more dynamic and information industry, but also relevant insight into the status of competitors, timely adjustment of strategic plan also beneficial cooperation shoe for agents to create a platform for self-display, enabling customers to deepen their understanding of corporate, brand, product impression, agreement or intention to promote, enhance the chances of sales and transactions, so that brand in the industry, there has a certain social reputation and status.
After the economic crisis in the Chinese shoes enterprises under, only in the growth and development of the brand on the road more carefully, meticulous detail on each work order in the domestic market and international shoe shine!
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