Uncovering the Hidden Potential of Your Notepads
Notepad printing with custom designs at first was typically done for people to have personal color notepads with customized “vanity” designs. Nowadays however, notepad printing has transcended that function. Today, you can actually use color notepads for your marketing campaign. That’s right! Using notepads you can promote yourself, your products and your company with the right kind of design and printing techniques.
In this article, I will give you the step by step instructions on how to uncover that hidden marketing potential of your custom notepad printing. Just follow all the steps below carefully one by one and the power of your notepads should be easy to unlock.
1. Identifying your target market with custom notepads – The first step to fully unlock the marketing potential of your notepads is to identify your target for markets. This is a crucial preparatory step in your notepad design because it will determine the most appropriate theme that you will have to choose.
So try to specify exactly the target demographics that your color notepads will be market to. Are they business professionals? Are they members of the press? Are they tourists or clients? Once you identify exactly who they are, all the other decisions in terms of design and notepad printing should be a lot easier.
2. Developing a marketing header for notepads – Afterward, the next step is to develop a marketing header for your marketing notepads. Using your target market decision as the foundation, you should design your header in a style that most attracts that market.
So for example, if you are marketing to business people for example, then the best notepad headers would be something in the sleek and corporate style of the design spectrum. If it is for the press, then maybe you should try more expressive styles with stylish fonts and a specific and impressive logo/graphic that they can easily describe and recognize.
Keep the design simple and clean though since you do not want to overcomplicate your marketing notepads. It is still a functional note taking device after all. Also, do not forget to add crucial contact information as well as a specific address and website URL. This is the crucial element that will lead people to “respond” to the notepad and do business with you.
3. Making notepads extra impressive – Once your header is done, you should then take steps to make your notepads extra impressive. The best way to do this is to choose exactly the notepad printing materials that will be used on your prints.
Try to choose some high quality paper materials that are a bit thicker with a smooth finish. You don’t have to use glossy paper do if you do not want to as some glossy materials make it hard to write on the notepad. As long as that high quality look and feel is there, your marketing notepads should earn more respect and of course more people will actually pay attention to the design details printed on it.
4. Printing and Distributing notepads properly for marketing – Once all the preparatory designs and printing choices are done, you should then proceed to notepad printing and distribution. Have your notepads printed by a professional printer. Do not use home or even office printers since these are not meant for mass production. Hire an online notepad printer as they are the easiest and quickest to work with.
Finally, to distribute your marketing notepads, you should plan on doing a passive and active distribution campaign. For the active part, you should include your notepads in kits and giveaways directed towards your target market. For the passive part, always leave free custom notepads in your shop as well as certain public areas where your target audience gathers. Both these techniques allow you to reach a lot of people naturally without forcing your notepads too much on them.
Now you know how to unlock the full marketing potential of your full color notepads. Turn your custom personal notepads into powerful marketing versions now!
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