Guangzhou: Chinese New Year Golden Week the sales of home appliances
Su Ning, an increase of more than 30% growth in more recent times the U.S. Country
Gome, Suning and other sales data available show that the Spring Festival this year, Guangdong home appliance market is hot unprecedented situation, Suning's sales rose more than 30%, U.S. sales of more growth in the country has nearly tripled. Major household electrical appliance enterprises from feedback also shows that the Chinese New Year Golden Week market reaction is also very good, especially as the head of the television market home appliances, flat panel TVs this year's consumer focus.
Flat-panel TV market play a leading role
According to report, home appliances sales during the Spring Festival is still the main color TV and air conditioning, which accounts for 60% of total sales, with flat-panel TV sales of color TV in the fastest growing, as customers favored target, while the traditional CRT TV has its price advantage to attract a lot of consumers. On the one hand, the traditional CRT TV has been the domestic color TV's "trump card", whether ordinary or high-definition CRT CRT, because of its low cost, high definition, has been recognized in the low-end consumers. One consumer told reporters, "Although the relatively heavy CRT TV, but the price is very cheap, 21-inch CRT TV prices also more than 800 yuan." On the other hand, rear projection, plasma, LCD flat panel TVs and other high-end Despite higher prices, but the market remains a relatively rapid growth. Statistics show that China's sales of rear projection TV in 2004 to 100 million units in 2005, CRT rear projection, LCD rear projection, DLP rear projection, and LCOS rear projection, coupled with PDP TV, its demand in the domestic market have may be more than 3 million units.
To industry experts, selling flat-panel TVs, in addition to increased income people, thus promoting the increased purchasing power, the flat-panel TV prices falling the way is one of the reasons that it has found a real entry point into family . Compared with a year ago, TV price fell by 20% to 30%.
Small appliances as gifts as in hot demand
Appliance market will be another highlight of the Spring Festival is the small household electrical appliances, after a send food, send health care products, health and other gifts sent to the wind after the Chinese New Year gift market, home appliances become the focus. Reporter learned from the various supermarkets, practical and beautiful small home appliances have become a popular commodity in the consumer enthusiasm. A selection of small electrical consumer, said New Year in previous years are based on food, fruit, health products, etc, the year he New Year is to go with a small household electrical appliances to friends and family on New Year's both stylish and useful, very convenient . Reporters on the promotion scene, in order to meet consumer demand, many small household electrical appliances have taken the promotion of measures, some brands have even launched gift wrapping service.
Galanz Group official told reporters, the Spring Festival Golden Week appliances, intensive 36 kinds of Chinese and English menu Galanz new technology of digital light, "one key" wave stove as the market sought-after Spring Festival shopping, hot marketing in Beijing, Jiangsu and Zhejiang, etc. all over the country, many have emerged out of stock, Galanz have added to the nation in the eighth day supply 50,000 units to meet market demand. Many consumers have expressed a lot of small home appliances designed nowadays is more humane, more convenient to use. The reporters found, is now used as a gift of small appliances is very broad, such as electric kettles, induction cooker, electric hotpots, beauty humidifier, hair dryer, electric iron, razor, have won the consumers.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as auto halogen bulbs , undercar neon light.
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