Using No Win No Fee SEO To Build Your Online Business
Step One – no win, no fee SEO
Unless prospects are aware that you exist, they will never become customers. That is why, as a business owner, it is right for you to spend time, effort and money attracting people to your websites. Irrespective of how valuable, unique or special your products and services are, without significant traffic you simply do not have a business. An effective search engine optimisation strategy, especially if you contract a supplier on a payment by results basis, will be the most cost effective way to generate high volumes of potential customers.
Without natural, pay by results search engine optimisation the alternatives are to use more expensive pay per click campaigns. Keep in mind if you choose to use a SEO consultant, always do so on a payment on results basis. It reduces your upfront risk as you only pay for what you get and it also keeps them honest because until they consistently deliver the results you need, they don’t get paid.
Research shows that 87% of small and new business ventures fall at this first hurdle. So, having put all of the time and effort into creating an online presence, nobody will see it.
Stage Two – building relationships
Developing ‘window shopping’ prospects into customers that might be prepared to hand over their hard earned cash for your product or service without any prior experience or knowledge of your product or company.
Getting your newly found and hard won potential customers to express an interest or even make a purchase is like any relationship. Take it one step at a time, attract them and build the relationship little by little until they are ready to buy your product.
Alos studies show that one of the most effective first steps in developing this relationship is to offer them a free or very low cost product. This is how it works.
Your ‘window shopping’ prospect decides to take up your offer of a free product or service. In return they give you an email address and therefore become part of your prospect ‘opt-in’ list. Then, you begin to provide additional value-added provides which build credibility and confidence in your product or service.
Once you have established an ongoing relationship you have a much better platform on which to offer your product or service
Start with lower cost offers which give your prospects an opportunity to sample your products at a low price and at a relatively ‘low risk’. Your prospect is likely to be less resistant to the idea of buying from you and more confident of your ability to deliver what you promise.
So that’s the process. If you want a profitable online business, make sure you attract and woo your potential customers correctly. But start at the beginning, take one step at a time and start with a payment on results search engine optimisation programme that may deliver high volumes of prospects to your website.
Could your website use a risk free, affordable seo consultant? Jim Brackin is a director of Extra Sensory Perception, who’s SEO division, ESP SEO provide ‘no win, no fee’ seo service in sussex specially designed to generate more website traffic for small and medium sized business. A free booklet to help site optimisation called ‘The Little Book of SEO Secrets’ is also available as a PDF download from espconsultancy.co.uk/seo.
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