Kitchen & Bath Industry Watch: Ying Qi What is the value well
According to Michael? Porter's view, China
Kitchen
Industry is now in "full competition" era, while in a "more offensive" strategy among the competition.
Need for strategic brand marketing
Plan
Agencies through the years the system for the Chinese kitchen industry competition strategy found the past few years the Chinese camp kitchen industry has been staggered with several competitive situation:
First competitive landscape is "value stream" camp and the "price stream," the two camps of the competition.
"Value stream" kitchen camp in Zhejiang, Jiangsu origin and Ningbo, Hangzhou, high-quality kitchen brands Shuaikang, boss, party too, light, composed of German and Italian brands. Its focus on brand value management, enterprise marketing, the focus on the brand value to Tongshe marketing process.
"Current price" kitchen camp from Guangdong, Sichuan and other origin composed of a large number of small and medium enterprises kitchen. In marketing, the key to low prices for the hard power to drive the market, has adopted a low-cost production and marketing-oriented product prices followed the first, second the idea of product value.
Results of the two competing camps are: "value stream" occupy the Chinese high-end kitchen
Consumption
Groups, "price flow" is confined to the kitchen in the low-end consumers.
Second competitive situation is the origin of the competitive industrial clusters. Kitchen is divided into four industrial clusters in China:
First, Jiangsu and Zhejiang. Mainly in Ningbo, Hangzhou, Shengzhou, Southern Kitchen made a number of brands composition, such as Shuaikang, boss, light side too, German, Italian, Ou Lin, Ying Qi, Pu Tian, the product pay attention to industrial design and original designs superior timber, process and better quality.
Second, Guangdong. Guangdong Pearl River Delta, many enterprises to form clusters, product imitation products
Crafts
Most of inferior quality products in Jiangsu and Zhejiang. Large number of enterprises in Guangdong clusters, massive, with Vantage, 10000, and, cherry snow, and the Divine, the highest Stewart, the United States to join the other big brands can not be underestimated.
Third, Sichuan. This is not a kitchen-producing areas in Sichuan, but emerge in recent years, the so-called "near-priming" Hood camp. The suction machine enterprise recent addition to "forward" brand, other enterprises are restructuring by the dealer from, their brand of ignorance, no formal factories, but also of professional quality assurance system, the product of some third-rate enterprise in Zhejiang Processing OEM, process quality is not satisfactory, Sichuan Kitchen cluster only at the edge of the market alleys, there is no influence.
Fourth Qingdao. Qingdao kitchen actually Jifu in
Haier
Ability to survive under the brand, focusing on the ice as Haier washing products, kitchen and not on force, and therefore has limited influence in Qingdao kitchen.
Third competitive situation is imminent, "famous trademark" camp and not "famous trademark" camp of the competition, will break up the original cluster of regional division of competitive situation, the value of competition in the formation of new camps.
Kitchen & Bath Industry
present camp is a large well-known trademarks in China, such as Shuaikang, side too, the boss, German, Italian, Vantage, 10 000 and, MACRO, and this year's camp has just joined the famous cherry odd and so, the formation of A blend of the most north-south strong brand value Corps. The emergence of this corps will be the "Chinese Famous Brand" value and as "China brand", provincial famous brand products and other brands divided camp.
International practice from the world
Business
Rules and the value of the mark level, "Chinese famous brand" in gold content than the "Chinese famous brand" to be high, because the international community of "China Famous Brand" level of recognition awarded to more than the government's "Brand".
Addition, from the brand
Asset Management
Point of view, the "Trademark" value meaning more long-term, and "China Top Brand" has a certain number of characteristics of the times.
I am China Suppliers writer, reports some information about coach mens wallets , dooney bourke wallet.
Processing your request, Please wait....
