How to Make Your Newsletters More Street Smart
Sometimes it pays to make newsletters more street smart. This is especially true if your investment in newsletter printing is aimed for marketing towards a specific mass audience at a local level.
So how to do you make newsletter printing more street smart? Well let me tell you about five crucial steps that should get you well started in more street smart color newsletters in a jiffy.
1. Emphasize on key “street” issues on the front page – A street smart newsletter printing should always emphasize on the key issues that is important on the “Street”. This means that your street smart newsletters must always have articles dealing with the important issues that your target markets particularly are concerned with. You do not just print one marketing article or another in the newsletter. There must be real value within those newsletters for people to appreciate, “on the street”.
2. Always adopt a more down to earth “street” language style – When writing for a specific local audience, you should always try to adopt a more down to earth, “street” language style. This means using the local colloquialisms and writing styles so that people can feel closer with the articles in your newsletters. Avoid alienating your readers if possible by using only words and phrases that most of them should be able to understand. The more down to earth it is the better.
3. Use a cover image that always pops out in the environment – For the cover image of your newsletters, you should always use something that is highly visible and attention grabbing. Marketing newsletters in the streets need that extra advantage so that they can hook readers into reading the whole article. So make sure that you do not just use any old image in your newsletter covers. Use something that really pops out in the environment.
The cover images that produce the best results typically have great looking models, funny situations, intense situations, provocative issues and sometimes even great abstract works of art.
4. Use smaller and easier to carry newsletter templates – Another key factor that you should know in making more street smart newsletters is the newsletter template or configuration. You must always choose something a bit smaller and easier to carry so that people can easily pick them up without really having difficulty in keeping them.
So it is best to use something smaller than the tabloid size actually since those large format newsletters are just too unwieldy for most. Anything at around 8.5 by 11 inches should be great though for most newsletter marketing purposes.
5. Make stronger and more durable newsletters – Finally, you should aim for more durable and stronger color newsletters if you want them to be street smart and market to that mass audience. Thicker paper newsletters are of course recommended with all the gloss and thickness mostly done on the outside cover pages. If possible have your newsletters at least staple binding as well so that the newsletters don’t unravel in the distribution.
Great! Now you know all the steps in making your newsletters more street smart. Just remember to follow each of those five steps above and integrate them very carefully for the best marketing results in the street. If you do all these steps well, believe me, you should be developing the best newsletter that will achieve all your important goals for it. Good Luck!
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