Product Counterfeiting Hot Spots around the World
Counterfeits are a reality in this day and age. With newer and more sophisticated methods being employed by counterfeiters, no industry has been left unaffected. So be it designer goods, accessories, software, soaps, beverages, automobile parts, electronic goods, healthcare goods or even drugs, the fake or counterfeit versions of all such products are already found in the online market. The source of the ‘crime of the century,’ or counterfeiting as it has been infamously described by the Federal Bureau of Investigation, remains a dozen odd countries which include China, India, Turkey, Syria, UAE, Ukraine, Turkmenistan, Poland, Bulgaria, Paraguay, Kazakhstan and Uzbekistan.
A recent report by the US government pointed to 33 notorious markets across the world that specializes in counterfeit products. Some of them include the Bahia Market (Guayaquil, Ecuador), China Small Commodities Market, (Yiwu, China), La Salada (Buenos Aires, Argentina), the so-called Ladies Market (Mongkok, Hong Kong), Nehru Place (New Delhi, India), Petrivka Market (Kyiv, Ukraine), Silk Market (Beijing, China), and Tepito (Mexico City, Mexico). The shutting down of counterfeit product manufactures is not easy simply because laws in different countries vary. For instance, in some countries manufacturing counterfeits may not be permitted by the law but selling counterfeits is seen as a perfectly legal activity. Some other countries are totally oblivious to counterfeiting because they do not view it as an economic crime. Therefore, because of the failure to deter counterfeiters in some cases, counterfeiting activities have only risen by leaps and bounds.
Consumers lose out by way of actual risk to their lives, especially in the case of counterfeit drugs. On the other hand, for manufacturers counterfeits mean the loss of their brand image and their reputation. Additionally counterfeits steal their valuable intellectual property rights for which manufacturers work hard to protect. Manufacturers should look for optimized anti-counterfeiting solutions that can provide them complete security and save their brand name from being tarnished by counterfeit activities. Brand protection software can also help manufacturers safeguard their products, services and ultimately their reputation. Effective and optimized brand protection solutions can help manufacturers locate and also map the counterfeit products and services comprehensively. With such solutions manufacturers can rest assured that counterfeit activities going against their products can be constantly tracked.
Manufacturers can invest in the right kind of brand protection software and help in safeguarding precious brand value.
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