Common Joint Venture Mistakes Marketers Make
If you want to really put your business growth on fire, then you need to get started with joint venture marketing. You may be surprised to know that practically any business in almost any kind of niche market holds the potential for successful joint venture deals. There are many reasons why joint ventures don’t work out for many, but the majority of the times it’s because you make a simple mistake that you could have avoided. In the following article we shall be discussing three joint venture mistakes that you should keep an eye out for.
One of the most used joint ventures errors is not sending out new emails to subscribers who never buy anything. There are a lot of times in which sending out a second mailing will get more responses than the first unanswered email did. This is because a lot of people on the list just will not respond to the first offer because they have to see it more than once to get a sale. But, the second they see it, they will know more about it and are more willing to make a purchase. Giving out your customer’s personal information to your JV partner without consent is a huge error. While it might not seem like a good idea to begin a joint venture by intimidating your list, it might really be a good thing. People are very concerned when it comes down to privacy. This means that you must get consent and let them know that you have JV partners and when you will share personal information with others. Tell them how safe it is and that they should not worry.
Finally, when you contact your future JV prospects, don’t just use email and fax. In fact, call them up if they have their phone number listed or FedEx them the mail to their postal address if you can. Nowadays, emails hardly get any attention or are taken seriously because there’s just too much junk filling our inboxes. This means that you email can be discarded and not go to the recipient. So that your JV prospects will take you seriously and reply to your offers, consider using other sources to get your offers across to them.
It is smart to minimize as many joint venture mistakes as possible, and these tips can help you in that regard. No worries about making mistakes as long as they are not many and you make the effort to learn from them. Do as much of your JV homework as possible, and that will prevent many mistakes right there. So one of the key areas that you need to focus on with your joint venture marketing is building the right foundation, by making sure your initial steps are firm.
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