Listjoe Tips – Testing Advert Copy and Landing Pages with Listjoe
In a previous article I explained how Listjoe could be used to interact with up to 85,000 people every month, sending offers and inviting them to your website. I continued to show that if only 5% of those people decided to visit your website then which would account for 4250 new, unique visitors every month. But how can these visitors be used to offer intelligence on what is working and what is not in your marketing and advertising funnel?
Each time you send out a Listjoe message you’ll be inviting other members to visit your site, or take a look at an offer of some kind. In the back-office of Listjoe you may track the success rate of each and every personal ad, as the system offers a real-time report of CTR, as well as other useful details. The record will tell you what message you sent, when you sent the message, how many people you sent it to, how many people clicked the link in your advertisement and the percentage of people clicking through. This details is priceless! You’re likely to find that many adverts attract better click through rates than others and you can use that information to develop killer ads!
I recommend split testing 2 adverts by sending them on the same days and same times in 2 consecutive weeks. The advertisement that performs best will be kept for the next round of split testing and the other could be thrown away. Repeat this technique with the top performing ad against a different ad which has been changed in a way. It could be another title and same email content, or the same title and different email content. Change 1 parameter at a time until you see improvements in results and then change another parameter. Do not ever stop testing, fine-tuning and tracking! This is the key to writing killer advertisements and learning how to write high converting advertisement copy.
Next up are your squeeze pages! Higher click-through rates are great, but that only gets more and more people onto your site. What if they do not like what they see and do not buy your product or opt-in to your list?
We have just looked over split testing for your adverts and now I am going to explain how to split test capture pages too. The process is exactly the same! You can use the details from Listjoe to report how many visitors a mailing has attracted and from that you can then figure out what proportion your capture page has converted to leads (new opt-in subscribers, divided by clicks, multiplied by 100). It’s vitally important that you record this data in a spread sheet, as this will tell you how effective your landing page is. Split test two capture pages, compare the results, keep the higher converting page and discard the other. Ensure that you change one parameter each time and track the results.
Finally you’ll be learning how to write high converting advertisement copy, high converting capture webpages and high converting sales pages. This is a skill that will help you significantly in your business and Listjoe may provide the intelligence to allow you to do this, without already having an extremely trafficked site.
If you register for a totally free Listjoe account right now then you may earn up to 3000 Listjoe mailing credits free of charge! To read our thorough Listjoe review, or to get your 3000 free mailing credits check out http://www.mlmsummittraining.com/index.php/mlms-tools/listjoe-mlm-summits-list-joe-review/
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