Shoe industry: surface fire to conceal the vicious competition inherent disease
Into the shop from the street Lanhuo to operate and then to chain development, shoe industry, once red-hot scenes gave its investors a lot of envy. However, the recent closing of some shoeshine, transfer, the membership cards are also frequent complaints. Many people question: the rapid growth of this industry has to end? Today's survey and interviews with experts City Chain Management Association. Experts believe that the hot shoe Franchising conceal behind the vicious competition, the number of light mass weight, lack of growth of profits and other diseases, these problems in other parts of the chain of industries exist to varying degrees.
According to insiders, cattle sheep, the ostrich, deer skin, pearl skin, alligator leather high-grade leather shoes, etc. can be seen everywhere today, the public's growing maintenance needs of a large amount of shoe, shoe repair, the U.S. shoe shoe adequate supplies market. Shoe industry in our city the size by 40% of the rate of increase of job opportunities, provides a great help. It is understood that between 2004 and 2006 is the industry's fastest growing city shoe phase, currently has more than 10 shoe brand, has 150 stores a conservative estimate. Shoe industry to join the chain together rapid development approach, the "chain" disease gradually revealed.
According to Chain Store & Franchise Association Vice City today introduced the Secretary-General Zhao Hong, residential, commercial and residential district is the best site shoeshine area, where it is also shoeshine get together place. In The Quad, the Communist Youth League and the Grand View Garden Road and other roads nearby, even shoeshine several different brands operating shoulder to shoulder situation. As the vicious competition among brands, regional protection difficult to implement, a shoeshine head reluctantly, told reporters that regional protection only for a brand internally, inter-par shop for the brand? "The dry" competition is so vicious no right to interfere, any brand on this issue are no good solutions.
In accordance with industry practice, shoeshine concession card to apply for a breakthrough in the development of membership, membership card to any store in the same brand consumption, but some stores have taken the opportunity cheap off brand cards, and even free to send cards to relatives and friends, so they referred to other consumer packaged shoe stores. Thus, some store card can only make money, and some stores did not work hard any gains. Cultural West Road, shoeshine, once sold to a nearby hospital 200 thousand yuan of card, the money into their own pockets, I have to go to other stores, "Kang Huo." Currently, some brands have stopped the whole city plan card mode, resulting in nominal chain store operators in fact become one. Zhao Hong believes that part of neglect but the number of brand-oriented internal management chain, leading to quality improvement is difficult to effectively carried out.
"Shoe basically does not make money, make money for other services." A shoeshine person in charge. As can be profitable shoe repair, shoe sales, and personnel sufficient quality has a lot, but long-term dry, high-quality staff and very scarce, with a few franchisees also think that shoe, shoe repair is not much technology content, pay-off initial fee simple after the training by the opening of the rush, causing a lot of shops lack of profit growth, operating performance is not optimistic. Zhao Hong that the shoe industry, not only "hard labor", but also need high quality, there are business-minded professionals, shortage of talent is becoming a big city shoe industry in raising a major obstacle.
I am China Products writer, reports some information about damask table cloths , promotional table cloth.
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