Surge in the number of competitive home appliance chain store there is room
Marketplace
Surge in the number of
Sell
Raise the proportion
It is understood that the capital earlier this year, a total of 80 home appliance stores, currently numbering 114, the end is expected to approach 120. Within a year will increase 40, the
Home appliance chain
Giants battle has been intense. According
States United States
Forecast to increase next year will be 80, this figure is equivalent to the two giant Gome and Dazhong in Beijing over the past 18 years, the total number of shop. Country beauty, said home appliance chain store in Beijing next year will total more than 200. From the current giants of the major home appliance chain
Planning
View, 1 / 4 stores in supersaturated
Operate
State.
2005, the Chinese appliance market size has exceeded 500 billion. In an urban market, sales of home appliance chain accounted for more than 70%. City home appliance chain market share has changed dramatically, from less than 30% in 2003, this year has reached 48%.
Industry
Expert
Said that although the level of urban stores have more than enough and a bubble, but the chain is still much room for development.
Broad market space is still the main chain
So far, manufacturing and distribution industries do not achieve a win-win situation, the upstream manufacturing and distribution business conflicts still exist. However, the home appliance chain has witnessed the rapid development of the land. Experts believe that the increasing scale of business and manufacturing enterprises is to promote the rapid decline in industry profits of the development of home appliance chain of two factors.
Present in medium and small cities, the channel is in the home appliances with
Locks
Early stage of development. Home appliances chain
Competition
Only just begun, sales of more than 12 household appliances market. The true size of home appliance chain enterprises should be fully covered in the national market. It is understood that in a city, a small chain of home appliance sales are 72%, department stores in secondary cities
Shopping
Sales was 47%, to 34 or smaller cities, electrical appliances store,
Brand
Stores accounted for 9%, home appliance chain competition is concentrated in 12 markets. 34 Undoubtedly, the market has great profit margins.
Industry said that at present 23 storage appliance market is relatively dispersed. Individual manufacturers can not entirely in the country, especially the market for storage and 23
Logistics
. Warehousing and logistics are two good, new sources of points of interest.
Now, appliance manufacturing industry had the professional chain of channels and channel self-built Game. As
TCL
"Happy Tree" programs. Some manufacturers return to primary sources of self-built, some of the self-built channels to open a lot of stores. But with the change from a resource perspective, self-built network appliance manufacturer does not comply with the principle of the external division of labor, but also increase their burden. So, still have to rely on chains as the main channel.
Some experts said: "The chain of competition has just begun, the scale of competition has entered the competitive service, home appliance chain enterprises to extend both ends of the industry, logistics and other services, the future is more important is the upstream, to manufacturing services. "
Powerful combination to achieve harmony and win-win business
To make the appliance industry continually bigger and stronger, positive
Health
Development, manufacturing enterprises and cooperation between the chain stores were very important, because the domestic appliance business and
Dealers
Is interdependent between the original, narrow strip of water, without the cooperation of manufacturers and distributors, while the future business growth will be detrimental to both sides. Only a powerful combination to improve all aspects of strength, so as to enable the harmonious development of the industry, so as to achieve win-win situation. This, the actual operation of the appliance market who have the same aspirations.
States U.S. side said: services, not only for customers, as well as upstream suppliers, both are guests, should serve well.
Suning
Electric for service innovation that Suning will open in the second half electrical service area, increase competition in the market.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as jute tote bag , surf brand clothing.
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