Further gains across the board sales of small household appliance market heavy v
This year's "51" holiday shrunk, but big business promotional Central Plains has never been less enthusiastic. Change as a short holiday after the first 51, Golden Week, it also highlights the advantages of consumption? Three-day holiday
Home Appliances
How market sales? It will show what kind of consumer characteristics?
Sales gains across the board again
Visited the city every appliance store, was found to shorten to 3 days of 51, the passage of major business focus, "strength" of the siege, sales growth and performance compared with previous years, not only did not reduce, on the contrary there is a substantial upgrade . Recently, the reporter learned from Henan GOME, GOME small this year, 51-day Golden Week sales last year compared to 51 increased by 70%, sales exceeded 200 million yuan. China and the United States sales of its most popular flat-panel
TV
,
Air conditioning
And so on, with the same period last year sales more than doubled.
It is understood that, as early as March, the United States to meet the 51 national events during the Golden Week to prepare a huge amount of promotional resources, related to audio and video, air conditioning, major appliances, as well as traditional
Mobile
, Digital and other consumer electronic products. Air-conditioning, color TV, refrigerators, washing machines, mobile phones, digital sales as 51 hot flat panel TVs up straight down 5,000 yuan, tens of millions of "rock bottom price" air out of position.
Yongle Electrical Appliance Co., Ltd. Henan life
Director of Operations tension, said: "This year on May 1, Paradise all supermarkets, have shown impressive growth, overall sales increased to 165%."
Addition, Henan Five Star Marketing noted that, despite shrinking holiday, but overall sales rise, not fall, the holiday to three days compared to last year sales increased significantly, a large category 7 fully redundant tasks.
China-made high-end flat-panel leader
With
Olympics
Hundred Days countdown to the gun sounded, the Olympic flat battle finally opened, "51" the first battle heavy smoke. With the previous results to differ materially media rumors, the "Golden Week holiday shrink", "foreign start another price reduction trend" and many other variables, not to cause too much impact on domestic flat. On the contrary, to
Konka
Movement, represented by domestic flat-panel high-definition, flat-panel market an occasion to the Olympic Games heat up, at the high end have been very exciting.
Konka multimedia market, according to sources, the 51 period, overall sales of Konka TV nearly 5 billion yuan, compared with flat sales doubled last year, of which sport high-definition LCD products account for 70% of total sales, including the latest launched the first volume of i-sport08 series machines sold.
Journalist was informed that the "buy flat panel look at the Olympics," driven by the consumer, including Konka,
TCL
, Skyworth, Changhong and other local brands, 51 during the high-end flat-panel market has a good performance, multimedia capabilities, ultra-thin fashion appearance, increasingly a selling point of differentiation consumer focus.
Addition, Skyworth, TCL, Changhong and other high-end domestic camp also invested heavily selling point differential, domestic brands round season full aggregation effect, selling high-end differentiated layers of high-end products made directly pulled up series of competitive strength, the Olympic year may be made an important year-end brand penetration.
Major appliance stores
reporter learned from the large size flat round season to become the first choice of consumers purchasing 42-inch flat-panel market for LCD products to become the absolute mainstream of the upper 52-inch LCD quickly become the most sales growth during the period 51 Express specifications.
From Paradise store sales during the 51
LCD TV
Data, from 37 to 42 inches LCD LCD's total store sales 60%, accounting for 45% of household appliance market in Henan. Virtue of a press shop in the country know, 40-inch, 42 inch flat as consumers snapped up joint-venture objectives.
Market share of domestic air conditioning mainstream prison
Air conditioning as the highest rate of 51 categories during the purchase of one of the purchase of the 51 showed sharp upward trend, sales of 300% for the same period, consumers buy brands also showed a higher concentration than in the past, In the Five Star, 51 the total air conditioning sales, accounting for more than 80% of domestic brands, domestic air conditioning firmly occupy the mainstream.
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