Flat: Regional chain of home appliance chain will make up for the National Missi
Flat TV market in China has experienced in 2004 in start-up period, 05-year period of rapid growth and sustained in 2006 after steady growth rate, in 2007, formally entered on the universal consumption. Not only in a flat-panel TV market into the mainstream, while the second and third tier cities has become a sought-after object, according to China Electronic Chamber of Commerce, the Office of Consumer Electronics survey research data show that in 2007 domestic two, three cities account for market demand the demand for flat-panel TV market share will increase to 30%, total more than 2.2 million units, formed a certain scale, a new growth markets, including 32 inches in size will be the main demand of small, flat universal wave finally Puzhi depth of the market.
Against foreign brands is a key new market channels deep plowing
Along with flat-panel TV market in a rapid expansion, market demand slowdown, flat panel TV in a saturated market. Period of time in the future, who the first to win the 23 market, who might have won the next flat-panel TV market in China. According to the China Electronic Chamber of Commerce Consumer Electronic Product Investigation Office of the survey data show: the current in the primary market, flat-panel TV sales were 55 Chinese and foreign brands pattern. Sales of foreign brands accounted for 65% even. However, in secondary and tertiary markets, position of absolute dominance of domestic brands, foreign brands and Chinese brands sold 3:7. This is mainly due to over-reliance on foreign brand hypermarkets, it appeared in 23 regional markets blind spots, distribution channels, far behind the domestic brands, strong brand alone occupied a small part of the market share, sales is difficult to break. The domestic brands rely on CRT era established channels and service networks, in two, three market position of absolute dominance. So the future market for 23 television channels, deep plowing is flat in the current competitive landscape company's fortune.
The same time, flat-panel TV business future market for 23 channels of penetration also faces enormous challenges. Compared with the primary market, 23 markets have their own characteristics. First of all, in brand awareness, the consumer market with an abundant amount of information to see the brand, to see the quality, look at services to see cost-effective, to purchase after comparing different from 23 mostly passive consumer market, brand awareness is not high, the greatest impact by Shopping guide; Second, consumer attitudes disparities, 23 flat-panel TV market for the product requirements are often only the most basic functions, rather than product differentiation and function of style of the novel; again, 23 level is the main determinant of market price, which is determined by its level of consumption. Thus, in 23 markets, channel selection and business development is a decisive factor in how to cultivate the loyalty of channel partners, to develop new network channels, to prevent the jump up market goods and vicious price competition, are the problems faced by flat-panel TV business . To 23 flat-panel TV market, will directly change our pattern of flat-panel TV market competition.
Significant regional chain advantage is hard to be replaced next
Flat-panel TV business in the secondary and tertiary processes rely mainly on market penetration is no longer occupied a market channel for a national home appliance chain, but on popularity, more prominent geographic advantage of regional appliance chain to open channels situation.
First, the entry of a national home appliance chain in the development of a regional home appliance chain, the regional home appliance chain visibility locally as much as the national home appliance chain, while the national home appliance chain in the distribution of secondary and tertiary markets progress the case of relatively slow, regional appliance chain visibility and networks to rely on its advantages, easier access to secondary and tertiary markets. Second, the development of both regional appliance chain geographic market is small, put into focus. After years of development, has formed a set of regional supply chain, logistics, installation and maintenance system, in particular, relatively high level of service. The future as Gome and Suning possible in order to ensure profitability, fade out part of the community shop, which is a regional appliance chain opportunities. The coming period, the national chain of home appliance chain will be synchronized with the development of the regional household appliances, great room for development of regional home appliance chain.
Multi channel mode coexist urged development of flat-panel TV industry
Along with flat-panel TV market
environment maturity and the 2008 Olympic Games approaching, China's flat panel TV industry has entered a fast development track.
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