Haier America's Hisense farewell season low rate of new competition brewing
Farewell season with the washing machine industry, the low growth rate, washing machine industries are brewing the new competitive landscape. Currently, the United States and Little Swan is suspended for the reorganization of major issues brewing assets, is generally expected that the main elements of asset restructuring plan may focus on beautiful Little Swan and its assets, the integration between Rongshida washing machine.
2004 years,
White
Industry consolidation has never stopped, and to quickly card bit, this one white for the integration of capital dominate the salient features. After several years of running the adjustment, white giants have ushered in the autumn harvest, and started to make closing stages of the whole disk, straighten out the problem with the competition. With the capacity to gather the hands of a few large oligopolistic, domestic brand market share within the camp partition will be adjusted. Chinese white market is likely to create Haier, Midea,
Hisense
Tripod situation.
"America's Line" maneuvers prove safety Haier
"From January to August this year, from the washing machine sales point of view, sitting on the top spot in the Haier, Little Swan and Rongshida into second and fourth place, which means that after integration, including the Little Swan the 'beautiful system' firmly riding on a number two. "in the PRC, market research company chairman Lee Ki-Long said," America's Line "the next opponent is Haier.
Washing machine industry, the PRC, issued a new report, ranked by retail sales in the first half of this year, Haier occupy about three percent share, followed by
Matsushita
And Siemens, Little Swan and Rongshida breakdown of the first four and eight. Only three made the top ten brands.
Market research company in the PRC, Peng Yu, director of market research analysis of the domestic washing machine market last year, the growth rate of the state were down quarter by quarter. Lee Kee Long said the main problem is domestic enterprises to the center of this strategy to
Appliances to the countryside
Areas of migration, according to data released by appliances to the countryside, Haier in home appliances to the countryside close to the sales proportion of 50%. And "America's Line" of the three brands are at an integrated state. "Haier, Midea system, as well as Panasonic product line covers are complete, only specializing in Siemens
Washing Machine
Now washing machine market has been in the oligopolistic competition, survival is difficult for new members, existing brands are also very difficult to eat the other. "
Industry analysts, if Royalstar successful integration of Little Swan, the product structure to achieve low in high-end full coverage. "America's Line" centralized procurement of raw materials will lead to cost savings, channel sharing and other advantages, these will form a substantial pressure on Haier.
White "harvest" capital consolidation
Is not only a washing machine, including
Air conditioning
, Refrigerators and other major products, the white sectors in recent years been promoting the advantages of corporate reorganization and integration of the degree of concentration makes the industry continued to improve. Recently,
Chang
Also announced, will address the same with Meiling competition issues, listed transfer air-conditioning business, the reporter learned from Changhong air conditioning inside, "listing" is mostly process, business is likely to integrate into the white platform Meiling Chang. And lost to the mistakes the United States Little Swan's Changhong, also did not give up on the washing machine business.
Almost the same time, Haier's equity incentive plan amendment also passed, Haier Group white asset integration may accelerate. Qingdao Haier Electronics and Haier Group Haier with the company, Haier washing machine and is responsible
Water heater
Business, and Qingdao Haier were mainly responsible for air conditioning and refrigeration businesses. According to Haier Group, the integration of ideas, Qingdao Haier Group Haier white assets as an integrated platform position has been clear. Last year in June, Qingdao Haier acquired 20.1% stake in Haier Electronics, Haier Group, the white integration strategy has been officially started.
2004 years, white industry consolidation has never stopped, and quick card to place, this one white for the integration of capital dominate the salient features. TV companies to complete the one hand, cross-border "black and white with" White Hisense Kelon, Sichuan Changhong Holding Huayi compression and Meiling; the other hand, white is also to integrate the industry itself. Royalstar in recent years, such as beauty, Hualing, Little Swan, a series of acquisitions. And integrated product line not only solve the coverage, the white giant's expansion has already begun to extend the upstream industry, such as the United States and the Toshiba into the refrigerator compressor in the field, Changhong, China intended to compress the acquisition, with its own refrigerator compressors, and Meiling form a good supporting industries. There are indications that the domestic industry giant white determination of deep plowing huge.
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