Proven Copywriting Tips You Can Steal From Us
Some copywriters get paid in the low thousands for a single piece of sales copy; while the very best receive 10-20 thousand dollars. Real and skilled copywriters know how to sell your products with words.
Much can be done if you know how to write effective copy, and it is not an easy thing to do, but you’ll have more than one path available if you learn how to do it. You stand a much better chance of long-term success in IM by learning this art. But this isn’t for everyone because so many people are not willing to be devoted to learning it. Yes, it’s an interesting area of study, and to that end we’ll share a few tips you can learn and put to work right away.
Make every effort you can to structure your offer so people are just torn to pieces when they think about ignoring it. You’ll have to be clear as to why a reader, potential customer, should purchase from your sales copy. Part of the reason people have difficulty making a buying decision is because there are so many other people selling online. Over-delivering on the offer is just one method you can use to distinguish yourself. Just one method of over-delivering is with your offer – design it so it has genuine value, so much that it’s hard to pass-up. Take bonuses, for example, you don’t want to pile on junk bonuses, but rather give them great bonuses that only add to the value of the main offer. So your aim is to wow them and make your sales page, and offer, rise head and shoulders above the rest. The great copywriters all use urgency in their sales material and copy. Another device that goes hand in hand with urgency is scarcity, and if it’s real and believable then the effect can be powerful. Human nature and the triggers that affect it won’t change for a long time; that is why urgency has worked for many decades and will continue to be effective. The level of competition is so high on the net that you just have to pull out all the ethical stops and gain any edge you can. Don’t be afraid to use scarcity in your offer. You can state that your current offer terms will end, they’ll change, or maybe you will be pulling down the offer completely for some reason. The usual approach is to involve the price and that it will be increasing, but you don’t always have to do that.
We believe people in all marketers are stone, cold fed-up with hypey sales copy – stay with the known facts you can support, and write damn good copy. Don’t make the sales copy boring but at the same time don’t crap it up with hype. Copywriting can reward you if you stay with it and keep going; many try and many give up and walk away. Avoid taking on the advanced concepts before you bother with the mundane basic concepts – you’ll thank us later. Just do those things and keep writing, and one day you’ll surprise yourself.
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