Fiat MyLife models
With the scrappage scheme now well and truly over some car manufacturers have created their own scheme to entice new car buyers. Peugeot introduced the “Just add fuel” scheme, which helps the buyer by bundling all expenses into one and giving the buyer just one monthly payment. Fiat hopes to attract new buyers with its new MyLife models.
The new MyLife models are a collection of well-equipped, high value models has just been introduced across the Fiat passenger car range. Fiat is keen to emphasise that the MyLife cars are not limited editions. They focus on style and technology, with a special emphasis on choice and value for money, in a car carrying an impressive equipment list. Original and distinctive, MyLife cars combine design, technology and eco-friendliness in a single product.
Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland said, “We’re very excited to be launching this new model strategy which offers customers the best value proposition within the core segment of each model range. MyLife focuses on style and technology while at the same time offering a proposition that represents sheer value for money. I am sure this will be of interest to many new and existing Fiat customers.”
On the outside, MyLife models are distinguished by a special gloss finish (Piano Black) to the front and rear bumper inserts and door pillars. It also has dark tinted headlights and burnished tail lights to give a sporty look and feel. The car also gets body-coloured door handles, 15-inch sports style alloy wheels and front fog lights.
Unlike Peugeot’s “Just add fuel” scheme, Fiat’s MyLife range does not include Fiat servicing in Gloucester or any other maintenance costs.
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