"Appliances to the countryside" to promote solar water heater industry
Solar Net HC May 2009, Solar water heaters Products into the Home Appliances The door to the countryside. In this Tender Work, a total of 92 companies, 806 product successful models of solar home appliances to the countryside. Appliances to the countryside, according to the Commerce Department released statistics show that, as of November 2009, solar energy, electricity, gas Water heater The cumulative sales of 830,106 units, the cumulative Sell Amount of 1.656 billion yuan.
Season with the arrival of solar water heaters, water heaters from July to November 2009, the rising sales of products to rural areas, home appliances to the countryside in the proportion of product sales from July's 0.71% jump to November's 8.3%.
Sales statistics from the sub-provinces of the situation point of view, to Commerce Department data released in September, for example, account for sales of the top 5 areas were: Henan, Shandong, Hubei, Hebei, Anhui. This has already sold five provinces account for 42.14% of sales nationwide. After the door to sales of several of Gansu, Tianjin, Hainan, Ningxia, Beijing, Qinghai, Shanghai, the proportion of less than 0.1% share of sales. Home the last two of Tibet, Xinjiang share sales ratio of only 0.03%, 0.02%.
It is understood that this caused a big gap between regional sales because, in addition to regional differences in the size of solar water heater market, there are significant difficulties such as record companies, local governments or distributors of home appliances to the countryside more than a lack of policy knowledge aspects.
Sales statistics from the sub-case business point of view, to Commerce Department data released in September as an example, in addition to occupying one of Haier's sales chart for the 40 373 units sold, accounting for 28.27% of the share of foreign (in this statistical data including solar energy, electricity, gas water heater three products). Ranks second to fourth place in the imperial Ming Sang Xia, Sun Rain sales gap is not significant. Fifth to ninth place on subsequent sales of the gap even more weak companies. This and other such as refrigerators, color TVs, washing machines and other rural areas or several dominant product, a sharp contrast to the situation. Reflect the solar water heater market concentration is low, the characteristics of competitive enterprises.
2009, at the home appliances and other national policies to support rural areas, solar water heater industry was an unprecedented development. According to preliminary statistics, in 2009 the industry output value has exceeded 50 billion yuan mark, solar water heater break through 40 million square meters annual output of the sun the rain, has announced a breakthrough Lok Sang million units annual output of water heater.
Haier Solar Division Marketing Liu Gang, Director, said: "June-October, 2009, Haier has sold 364,699 units bringing home appliances products, including solar water heaters account for 31%., Household appliances to rural areas is 34 short-term market growth is still the main driving force."
Sun Rain group marketing general manager Chen Ronghua, admits: "Solar Rain 80% market in rural areas, solar water heaters into the home appliances range of products for solar energy industry, the countryside is a wonderful opportunity." He also said: "Under appliances township enterprises will be more than just profits, the industry's healthy development is the ultimate goal lies. " Year drew
2009, when the sun the rain, power companies such as Norit appeared at the 2010 CCTV Gold Advertisement Tender scene, when more and more solar energy company to join the public welfare, with the growing business, corporate responsibility increased, people the impression that the image of solar energy business is undergoing change and the entire solar industry is toward a more standardized and healthy direction.
2010 1 month, a new round of bidding is about to start bringing home appliances. In this tender exercise, the solar water heater products from the price ceiling raised to 5,000 yuan 4,000 yuan, more solar energy companies and invest in solar energy products market for household appliances to the countryside, the future worthy of us look forward to 2010.
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