Prepare your site for holliday season six months in advance the right way
Preparing your site for the holidays half a year in advance
In a few months, most companies begin their year-end promotions. Santa Claus, Christmas and New Year make sure that the average annual turnover is usually increased considerably. And that goes for your online marketing activities!
To ensure that you are ready to follow heres a few tips regarding your email marketing campaigns for this time of year:
Adapting to the holidays
Even if your company does not meet holiday promotions is it important to you in this life. Most competitors (all other emails in someones inbox) will have to respond here because, of course, and you can not stay behind!
Many of the promotional emails sent around this time are spam. Interesting your listing will get lost among all these emails if you do not optimize for the holidays. You can think of the title of an email, the text of the message and the landing page s where visitors land when they click a link in the message.
Do not exaggerate!
It may be tempting to some interesting last minute offers via the mail. Click-through ratios of email messages at this time of year are generally lower, because of the many emails they receive. It has no point sending the same message again. Because then you run the risk that people will start writing out your newsletter and thats the last thing you want!
Burn your not spam!
For most people, spam is any email they do not want. When your email the people are not interested or too often they will be sent guaranteed to unsubscribe. To ensure that people do not unsubscribe from your newsletter at this time of year, here are a couple of tips:
* Make sure your company name visible in the inbox of your customers. So either the title or sender. They know the customers whose mail is interesting and if they have previously received mails from your company they will open the mail earlier ones:
Make sure the format and content does not differ from the emails you through the rest of the year sent.
Sudden changes will deter customers. Keep an eye on everything
Make sure you the next time your email campaigns tightly monitors. You need to keep an eye or more exits are and why. This is important so that you can send in good time.
Further test several headlines and ad text and start it as early as possible. You can see what works and you can repeat when it really spans (approximately one month before the holidays).
Another advantage of the property monitoring and what does not work is that next year you have a road map for the perfect email campaign! Success!
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